The digital landscape is ever-evolving, and one area that continues to grow in importance is video marketing. As we move into 2023, it’s crucial for marketing professionals to stay ahead of the curve and understand the latest trends in this dynamic field. This article will delve into the key trends and strategies that will shape video marketing in 2023.

The Rise of Video Marketing

We are in the midst of a modern age of video advertising, and marketers are feeling the consequences. With the proliferation of smartphones and other devices, people are more connected than ever, and advertising has transcended traditional mediums like cable TV. This connectedness gives businesses the ability to reach their target market more quickly and easily with the right message. However, it also means that there is more pressure to create video campaigns that are timely and relevant to what consumers are interested in at that moment.

The Popularity of Video Content

Video content is becoming increasingly popular among consumers to learn about brands and products. A study conducted by NogenTech found that 91% of marketers are using video content in 2023. The popularity of streaming video services has increased since the Covid-19 epidemic. According to a video marketing survey conducted by Statista, as of November 2022, 86% of marketers used videos on Facebook for marketing purposes. YouTube was the most popular social media platform among marketers at 90%, and TikTok was used by 35% of those surveyed.

The Evolution of Video Advertising

In the last two decades, video marketing has changed drastically. Five to seven years ago, video advertising was mostly done by larger brands and companies. However, now with the rise of social media and video-sharing platforms, smaller businesses and even individuals can create and share high-quality videos.

The Growth of Video Advertising Market

The digital video advertising market is growing rapidly, with spending expected to reach $80.1 billion in 2021 and $120 billion by 2024, according to a study by Statista. This presents a huge opportunity for businesses to reach consumers through video ads.

The Demand for Vertical Video Advertising

Social networking has skyrocketed in recent years, and along with it, the demand for vertical video advertising. Moreover, a recent survey at my company found that 75% of respondents prefer to watch videos horizontally. This is likely because people prefer to scroll through their feeds while holding their phones vertically, making it easier to consume content. This is likely to get more prevalent thanks to the rise of apps like TikTok and YouTube shorts, which are vertical first platforms.

Effective Video Marketing Strategies

As video marketing grows more popular and necessary, it is important to understand the significance of using this form of marketing. Here are some effective ideas that will take your brand or product to the next level through video marketing and campaigns:

  • Video of Product Demonstration: If you are a product-based company, creating a video of a product demo can be a good start. Or you can film a conversation with existing customers to understand how they are feeling after using your product. Consolidate these findings into one video and share them on your social media handles to reach out to your potential prospects. Compound your efforts by creating both a standard wide version and a short, vertical edit for TikTok, Instagram and YouTube Shorts.
  • 10-30 Second Product Feature Video: Try creating a 10-30 second demo video for a new product you plan on launching to showcase all the main features and benefits to your social media followers and target audience.
  • Customer Testimonials: Social proof can be a powerful tool for attracting new customers. You can give it a personal touch by inviting a satisfied customer and asking them to give a brief testimonial.
  • Q&A Recorded Sessions With A Prospective Client: Identify a buyer who has recently purchased something from you or is curious about purchasing and ask them about their interest, the reason for choosing your product and what they liked the most about your offerings.
  • Video-Scribing Technique: Whiteboard videos have risen in popularity because they look good and do not cost much to make. You can pick a relevant topic such as trends or issues going on in the world or any industry, and create a video highlighting your solution to it.

Video Marketing in 2023: Strategies and Predictions

As we continue our exploration of video marketing trends for 2023, let’s delve deeper into the strategies that will help businesses make the most of this powerful medium. From leveraging new technologies to creating more personalised content, these strategies will help you stay ahead of the curve in the ever-evolving world of video marketing.

Embracing New Technologies

One of the key trends in video marketing for 2023 is the adoption of new technologies. From augmented reality (AR) and virtual reality (VR) to artificial intelligence (AI) and machine learning, these technologies are revolutionising the way businesses create and distribute video content. For example, AR and VR can provide immersive experiences that engage viewers on a deeper level, while AI and machine learning can help businesses analyse viewer behaviour and personalise content accordingly.

Personalising Video Content

Personalization is another major trend in video marketing. As consumers demand more personalized experiences, businesses need to tailor their video content to meet these expectations. This could involve creating personalized video recommendations based on a user’s browsing history or using AI to customize video content in real-time.

Leveraging User-Generated Content

User-generated content (UGC) is a powerful tool for video marketing. By encouraging customers to create and share videos about their experiences with your products or services, you can build trust and authenticity. Plus, UGC can provide valuable insights into what your customers value most about your brand.

Optimising for Mobile Viewing

With more and more people consuming video content on their mobile devices, it’s crucial to optimise your videos for mobile viewing. This means ensuring your videos are responsive and can be easily viewed on a variety of screen sizes. It also means considering how your videos will look when viewed vertically, as many people prefer to watch videos on their phones without turning them sideways. Consider text size for smaller screens as well. Smaller fonts might looks great on a computer monitor but could be hard to read on a phone.

Incorporating Video into Your SEO Strategy

Video can also play a crucial role in your SEO strategy. By optimising your video content with relevant keywords and providing transcripts, you can improve your search engine rankings and make your videos more accessible. Add keywords, and keyword phrases to your video title, the description and also add tags to make your content more discoverable. Additionally, hosting videos on your own website can increase the amount of time people spend on your site, which can also boost your SEO.

The Future of Video Marketing

As we look ahead to 2023, it’s clear that video marketing will continue to be a vital part of any successful digital marketing strategy. By staying on top of the latest trends and leveraging new technologies, businesses can create engaging, personalised video content that resonates with their audience and drives results.

Relevant Links

For more information on video marketing and other related topics, feel free to explore the following resources:

Video Marketing Trends in 2023: A Comprehensive Guide – Mooviemakers

In the vibrant world of digital marketing, there’s one tool that has unequivocally proven its worth – the explainer video. A well-crafted explainer video can make complex concepts digestible, engage your audience, and ultimately, drive conversions. But what if you’re on a budget? Can you still create high-quality, effective explainer videos without breaking the bank? Absolutely! Mooviemakers is here to guide you on that journey.

Why Explainer Videos?

Before we delve into how to create cost-effective explainer videos, let’s briefly touch on their importance. As we’ve discussed on our blog, explainer videos are a fantastic way to tell your brand’s story. They can:

  1. Quickly convey your value proposition.
  2. Boost your online visibility.
  3. Increase conversion rates.
  4. Improve customer engagement.

“An image speaks a thousand words, but a video tells your story.”

Cost-effective Explainer Videos

Now, let’s address the elephant in the room. Producing a high-quality explainer video sounds expensive, right? Well, it doesn’t have to be. Here are a few tips for creating cost-effective explainer videos.

Understand Your Audience

Before you even start scripting your video, it’s crucial to understand your audience. Who are they? What are their pain points? What motivates them? Knowing this information will help you create a targeted, impactful video. If you’re unsure where to start, we’ve covered this extensively in our resources section.

Clear and Concise Script

A well-written script is the backbone of any good explainer video. Remember, you’re trying to explain a concept or sell a product in just a few minutes, so every word counts. To keep costs down, consider writing the script in-house. Our guide on how to write a video script is a great starting point.

Choose the Right Type of Video

There are various types of explainer videos, including live-action, animation, and whiteboard videos. Each comes with its own set of costs. At Mooviemakers, we specialize in animated explainer videos, which are often more cost-effective than live-action videos and can be just as, if not more, engaging.

Leverage Existing Assets

If you have existing marketing materials or graphics, these can be incorporated into your video, reducing the need for additional design work. Similarly, consider using in-house talent for voice-overs. We’ve discussed the importance of a good voice-over in our blog.

Partner with a Reliable Video Production Company

Finally, working with a reliable video production company can save you a lot of time, effort, and money in the long run. At Mooviemakers, we offer a range of packages that cater to different budgets, ensuring you get the most value for your money.

Wrapping Up

Creating a cost-effective explainer video is a careful balance between managing costs and maintaining quality. Remember, a cheap video might save you money in the short term, but if it doesn’t achieve your business objectives, it’s a wasted investment. Consider visiting our FAQ section for any queries you might have about the process of creating explainer videos.

Plan Your Video Process

Just as with any other project, planning is paramount when it comes to creating cost-effective explainer videos. You can save a lot of time and money by getting it right from the start. Our process graphic provides a detailed overview of the steps involved in producing an explainer video, which can be a handy guide.

Opt for Unlimited Animation

At Mooviemakers, we offer an unlimited animation package. This allows for countless revisions at a fixed cost, ensuring you get the best bang for your buck without sacrificing quality.

Determine the Ideal Video Length

There’s a common question we encounter in our line of work: “What’s the best length for your video?” The answer depends on several factors including your audience, the complexity of the message, and the platform where the video will be published. Striking the right balance can significantly impact viewer engagement and your video’s overall success.

Reap the Benefits of Animated Web Video

Animated videos aren’t just cheaper to produce; they also offer numerous benefits that make them an ideal choice for businesses looking to promote their products or services in a captivating and cost-effective way.

A Note on Print Ads and SEO

Many businesses pour significant resources into print ads and SEO. While these can be effective marketing strategies, they’re not always the most cost-effective. Our blog post delves into this topic in more detail.

Case Studies

Don’t just take our word for it. Check out some of the cost-effective explainer videos we’ve created for businesses like yours. Our work with Toyzxchange and Zero Calorie Food are just two examples of how we’ve helped our clients achieve their goals without overspending.

In Conclusion

The importance of video content in today’s digital landscape is undeniable. With careful planning, a clear understanding of your audience, and the right partner, you can create high-quality, cost-effective explainer videos that resonate with your audience and drive results.

Remember, at Mooviemakers, we’re more than just a video production company. We’re your partners in storytelling, dedicated to bringing your ideas to life in the most engaging and cost-effective way possible. Contact us today to start your video journey.

“Your success is our success.”

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Chances are you’ve shopped around before choosing a video provider and you might have seen offers on certain marketplace sites like Fiverr or People Per Hour that look cheaper, sometimes significantly cheaper, than going direct to a dedicated animation studio like Mooviemakers.

Looks too good to be true? It probably is.

We’ve compiled a handy guide so you can see at a glance why going through a marketplace site isn’t the bargain you think it is. It can end up costing you more than you think, not just in terms of money but also time, frustration and brand value

Mooviemakers Vs Fiverr/Freelancers/People Per Hour Mooviemakers

Mooviemakers is one of the longest established animated explainer video companies in the UK. Get in touch if you want to talk

When you are creating a video about your business, your aim is to incorporate everything that people need to know in a concise, visual format. The right video will attract a lot of viewers, sell your ideas in an appealing way and can be one of the best decisions you make for your business. But if you are unable to get your message across to all the people who are watching your video, it can turn into a disaster for your business. Here are a few things you should consider before you decide to go for video animation for your business:

What Is Your Budget?

Well, this is the first hurdle you need to cross over as budget constraints are prevalent in all businesses. There will be a limit to the amount of money you can devote to this venture and it’s important to analyse what that amount is before investing in it. The better the quality of the video, the higher will be the price. But this doesn’t necessarily mean you need a large budget to come up with an effective explainer video. It will depend a lot on the style and elements you want in your video which is the next thing you need to consider.

What Are You Trying To Sell?

Your brands image and personality needs to come across effectively in the video animation. This will incorporate your brand logo and colours, the target market and the kind of industry you are operating in. For instance a B2B company’s video will be more corporate and formal, whereas a B2C company can market itself using both functional and emotional appeal. All the different elements will make up your brand image and decide what kind of video animation goes out in front of people.

Who Are You Trying To Reach?

Whether you are making an explainer video for new customers or to educate existing customers, it’s important to know who exactly your target market is. For instance a video of a product or service targeting children will be very different from the one which is targeting middle-aged men. By knowing which market you are trying to reach, your video animation will be designed accordingly and will be appealing for the right audience only.

How Long Should The Video Be?

Videos are there to spark interest, capture people’s attention and encourage them to find out more. Therefore you don’t need to include every small detail about your business in the video. The longer it is, the higher the chances are of people turning it off in the middle and not receiving the important ‘call-to-action’ in the end. This will defeat the entire purpose of your video and that is why it is recommended that you keep the video length under two minutes.

Need to talk about your video requirements? Get in touch today

Why Are Online Videos Important For Your Business?

The online platform is increasingly gaining importance as people demand an online presence from the businesses they deal with. Furthermore, the online presence you have set up for your business needs to be innovative, creative and distinctive so that you can break through the clutter of online media. To gain an edge over all your competitors as well as make yourself more appealing, online videos is the best way to go about it.

Since the time YouTube became the big thing on the web, videos were all that people were interested in. At first the focus was on funny videos and cartoons, but now online videos are used for everything. Besides entertainment they are there to inform and educate in an innovative and appealing way. With the aid of technology the quality of videos has enhanced greatly as well. This is why it has now become such a common tool for marketers.

There is no doubt that video marketing works and is growing. The question to ask here is that why have videos gained so much popularity amongst marketers and why do people tend to respond more positively to them? Here are some reasons why people are watching videos and giving them so much importance:

People Trust Quality Videos

Whenever you type something into a browser, instead of a few relevant searches popping up, you end up finding numerous blogs and articles which confuse you and waste your time. You need to read the entire article before deciding it’s good or bad. Videos however tend to waste less time as it’s easy to distinguish between good and bad quality videos. A video with low-quality audio, animation and camera work will be ignored. People know good quality videos take money and time; hence if you package good content in the format of a high-quality video, people will pay attention and trust what it says.

A Video Is Memorable

If you want people to remember you and your business, a video can be the best way to go about it. A video incorporates a lot of things: narration, visuals, music, motion, and demands attention of all your senses. It’s easy to forget something you read, but not something you watch. With the right effects and visual appeal, you can entice the viewer and foster emotion which will bring your message across in a better way and make your video even more memorable.

A Video Can Be Shared

Once someone has watched your video and found it interesting enough to share it with other people that is exactly what will be done. A lot of people tend to ignore written pieces of information when they are online, but will be tempted to click on a video as long as it is appealing. If the video has good content then it will be watched all the way through and will prove to be worth sharing. If you want some piece of information to go viral and people to pay attention, online videos is the way to do it.

Mooviemakers are one of the longest established animated explainer video companies in the UK. Drop us a message if you want to talk

What You Need To Consider Before Posting Video Content Online

Videos are now used significantly by businesses as a part of their marketing strategy as they are appealing, engaging and an effective way to encourage people to take action. If used the right way, the idea your business is trying to sell can come across more effectively compared to any other medium. To make sure your video brings across the message effectively and helps you reach your marketing goals, here are some things you should consider:

What Is The Objective Of Your Video?

A video will be a part of your bigger marketing strategy that will be incorporating blogs, articles, adverts and social media marketing as well. You have to find out how a video will fit in into the entire strategy and what exactly will it try to achieve. It can be used to generate traffic towards your website, direct attention towards related articles or call people to action. The objective you are trying to achieve should be highlighted while designing the video and placed online accordingly.

Is It Worth Sharing?

It is extremely easy for videos to go viral as they can be shared easily over social media. If your video is interesting and grabbing the attention of viewers, they will be sure to share it with friends and on their social media pages. If your video is not worth sharing, then it was not designed as well as it should have been and will not reach as many people as you set out to influence. Make sure the investment you put in your online video gives a higher return for your business.

How Can Inbound Marketing Channels Promote Your Video?

The more platforms that your video is found on, the more people it will be able to reach. Placing the video on your website is not enough. By sharing it on third party websites, social media and other marketing platforms you will be able to reach new audiences and increase the visibility and exposure of your video.

How Will You Track Your Videos Success?

When you post a video online, it becomes relatively easy to track its success as long as you have analytics in place. This will make it significantly easier to keep a check over the number of views, shares, leads and inbound links. You are also able to analyse what people think about your video by the comments they leave and the number of likes if it has been placed on social media. By using the right tools, you can know if you are getting your message across or not and if it’s contributing positively towards your business.

How Is It Affecting Your Overall Marketing Strategy?

Whatever feedback you gain from tracking your video can be useful in telling you if it’s making your marketing strategy successful or unsuccessful. This way you can discover new ways to promote your video and the further elements you need to fit in your entire content marketing strategy.

Want to talk? Get in touch with us today. We’re one of the longest established animated explainer video companies in the UK

It is no surprise that many businesses make use of videos as a marketing tool in this age and time. With the advancement of technology, rise of social media and consumers demanding an online presence from the businesses they deal with, there are many inspiring and creative videos that have been created to depict a business in the best light possible.  Here’s a few companies that have risen to the top and are completely winning the video game so far in 2015


This health insurance company made an effective explainer video to reach out to its target audience and explain what Oscar is all about. It is a short fun video that grabs the viewers’ attention and keeps them engrossed.


Detour has been set up for you to explore the world in a new way. You are provided with gorgeous audio walks in the San Francisco Bay Area that discloses unique stories, people, and places. Their innovative video creation explains this in the best possible way with unique voiceovers and appealing features that will keep you captivated.


Yoobi is a kids stationary and office supplies shop that is working towards education in a unique and powerful way. Their video highlights the purpose Yoobi stands for, with the concept of supporting global education.


TransferWise is providing a great service of transferring money around the world by avoiding bank fees, and they have seemed to make the perfect video to get the message across. The mix of 2D and 3D animation that they have used makes the video visually appealing, getting the message across in a simple and engaging manner.


This company claim to be ‘Tinder for Marketers’ and they kept this concept alive by creating a video where icons and non-human characters connect in a romantic way. It’s a short, easy to understand video which makes use of interesting graphics to get its message across.

Preoday for Takeaways

This 2-minute animation is an amazing video as it gets its message across in the most interesting and visually appealing manner. There are no voiceovers, only soft music throughout and written guidelines about how a restaurant can benefit by creating their own branded app and taking orders online.

Mooviemakers are one of the longest established animated explainer video companies in the UK. Get in touch if you want to talk.

If you’re looking for a way to elevate your brand or message and captivate your audience, look no further than Mooviemakers. Our team of expert animators and storytellers are dedicated to creating visually stunning, emotionally compelling animated videos that will leave a lasting impression on your viewers.

Here are just a few reasons why Mooviemakers is the right choice for your animated video needs:

  1. Creative storytelling: We take the time to understand your brand and your message, and use our expertise to craft a narrative that will resonate with your target audience.
  2. High-quality animation: Our talented animators use state-of-the-art technology to create visually stunning animations that will capture your audience’s attention and keep them engaged.
  3. Customized approach: We understand that every project is unique, and we work closely with our clients to create a customized approach that meets their specific needs and goals.
  4. Quick turnaround: We pride ourselves on our ability to deliver high-quality animations on time and on budget, without sacrificing quality or creativity.

Whether you’re looking to create an explainer video, a promotional video, or any other type of animated content, Mooviemakers has the expertise and experience to bring your vision to life. Contact us today to learn more about our services and how we can help you create an unforgettable animated video that will make your brand or message stand out from the crowd.

Couplelizer is a great new concept in online dating.  Just create a date, then invite people to join you, and the first one to accept goes on the date!  It’s really quick and easy to get going so try it out for yourself today, see this great new video for more information.


IT Media Services specialise in getting those old memories from redundant media like VHS tapes, audio cassettes and cine film and backing them up in a format you can use.  Put your old films on CD, DVD, flash memory etc. and enjoy them for years to come.  Take a look at this new explainer video from Mooviemakers for more information


Digimeal is a fantastic new service that enables students to create great meals using only three ingredients at their core.  It’s a great way to save time, money and food wastage as well as being en educational tool showing students how to cook for themselves.  Take a look at this App Demo video from Mooviemakers for more information.