How To Write a Video Script: Tips and Tricks for a Great Video

Have you ever considered making an animated video to promote your business? Video content can be a great way to reach new customers and get your message out there. But before you start the visuals, you need to know how to write the script. This is the most important part of the process and will help define your story and what gets said in the video. Here are some tips for writing a script that will make a compelling video everyone will want to watch!


What to include in your video script

The script is the most important part of your video, so you want to make sure it’s as good as it can be. Here are some things you should include in your video script:

-Create a hook: Your hook should be brief and catchy, with enough information to grab people’s attention.

-Reveal what the viewer will learn: This will help build anticipation. You want the viewer to know what they’re going to get out of watching your video.

-Introduce yourself: People find it easier when they know who is talking, so tell them about yourself either at the beginning or end of the video.

-State benefits and features: People need to know why they should use your product or service before they’ll consider buying it. The sooner you give them reason to believe in your product, the better chance you have for success!


Tips for a compelling story

The script is the most important part of your animated video so it’s important to get it right. Here are some things to think about when writing a script for a compelling story:

– Know your audience and what they need

– Include any necessary background or context that will help viewers understand the purpose of your video

– Create a clear, concise call to action

– Stick with one idea per video and don’t stray too far from the point

– Keep language simple and avoid flowery adjectives

– Stay away from words that might confuse or offend viewers


Writing the script

The first step to writing a video script is to come up with a compelling introduction. You want to grab your viewer’s attention right away, so make it interesting!

The second step is to introduce your viewer to a problem or issue they might run into. Make it personal so they connect with it on an emotional level.

Thirdly, introduce your company, product or service as the solution to this problem. Stay away from listing facts and figures, instead tell them how their life will be better if they choose to use you. Will they save time, money or stress?

Next, you want to clearly communicate what you want your viewers to do at the end of the video. What are you trying to get them to do? Remember: you want your viewers take action, not just watch a video.

Finally, be sure that all of the information in your script is relevant and concise. Avoid going off on tangents or rambling too much; keep your point simple and easy-to-understand.



When it comes to video marketing, you want to make sure that the content you’re investing in is high quality and really tells the story of your business. Your video should be engaging and entice people to get on board with your mission.

One of the best ways to do this is to write an engaging and compelling script. To help you out, we’ve put together some tips and tricks to help you write an awesome script that will make your video marketing efforts all the more successful!

If you want to read a script done by the pro’s, get in touch. We’re happy to draft you up a script before you’ve made any commitment. Drop us a message today on our contact page