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Video Marketing Statistics
Mooviemakers have gathered a whole host of original data about how professional marketers are using video in their marketing campaigns.
Please feel free to use these statistics in any commercial or non-commercial capacity. If you use the statistics we require a link to Mooviemakers.
Video is overwhelmingly used by professional marketing professionals. In fact, 91% have used video as part of their marketing strategy
Explainer videos are the most popular type of video used by professional marketers, but video is used for a wide range of goals.
Live action is the most popular video format, closely followed by animation. 86% of professional marketers who have created video have used live action. 76% have used animated video content
Professional marketers prefer short videos. The most popular video duration is 60-90s.
89% of professional marketers use YouTube as part of their content strategy
69% of professional marketers use YouTube adverts as part of their content strategy
87% of professional marketers use LinkedIn as part of their content strategy
49% of professional marketers use Facebook video as part of their content strategy
49% of professional marketers use Facebook live as part of their content strategy
53% of professional marketers use TikTok live as part of their content strategy
53% of professional marketers use Twitter video live as part of their content strategy
53% of professional marketers use Instagram video live as part of their content strategy
4% of professional marketers use Snapchat live as part of their content strategy
2% of professional marketers use VR live as part of their content strategy
0.6% of professional marketers use 360 video as part of their content strategy
7% of professional marketers use webinars as part of their content strategy
88% of non-video marketers were unsure of the ROI of video
73% of non-video marketers didn’t know how to start a video project
67% of non-video marketers didn’t feel video was needed
53% of non-video marketers lacked the time to do video marketing
41% of non-video marketers felt video was to expensive
20% of non-video marketers couldn’t convince key decision makers of the benefits of video
78% of professional video marketers prefer to use an external video production agency
90% of video marketers agree, or strongly agree, that video is important to their marketing campaigns
68% of video marketers agree, or strongly agree, that video delivers ROI
75% of video marketers agree, or strongly agree, that video has increased customer engagement
76% of video marketers agree, or strongly agree, that video has increased customer understanding of their product or service
74% of video marketers agree, or strongly agree, that video has helped to increase sales
77% of video marketers agree, or strongly agree, that they have had a positive experience with video
80% of video marketers agree, or strongly agree, that they will continue to use marketing in their campaigns
32% of video marketers expect to spend less than £500 on a 1 minute animated video. 95% expect to spend less than £3000
90% of video marketers said price was important, or very important, when choosing a video production agency
77% of video marketers said turnaround time was important, or very important, when choosing a video production agency
85% of video marketers said the quality of previous work was important, or very important, when choosing a video production agency
76% of video marketers said getting fully bespoke work was important, or very important, when choosing a video production agency
52% of video marketers said having a portfolio containing well known brands was important, or very important, when choosing a video production agency
47% of video marketers said testimonials from previous clients was important, or very important, when choosing a video production agency. 28% responded neutral.
50% of video marketers said positive online reviews were important, or very important, when choosing a video production agency.
50% of video marketers said being a well established company was important, or very important, when choosing a video production agency.
A majority of people said location was not a factor when choosing a video production agency.
87% of professional marketers believe video will become more important in future marketing
91% of people have watched a video to help with a purchase decision
96% of people have used video to research a product or service
Short video is the preferred medium for people learning about a product or service