Video Marketing Trends in 2023: A Comprehensive Guide

The digital landscape is ever-evolving, and one area that continues to grow in importance is video marketing. As we move into 2023, it’s crucial for marketing professionals to stay ahead of the curve and understand the latest trends in this dynamic field. This article will delve into the key trends and strategies that will shape video marketing in 2023.

The Rise of Video Marketing

We are in the midst of a modern age of video advertising, and marketers are feeling the consequences. With the proliferation of smartphones and other devices, people are more connected than ever, and advertising has transcended traditional mediums like cable TV. This connectedness gives businesses the ability to reach their target market more quickly and easily with the right message. However, it also means that there is more pressure to create video campaigns that are timely and relevant to what consumers are interested in at that moment.

The Popularity of Video Content

Video content is becoming increasingly popular among consumers to learn about brands and products. A study conducted by NogenTech found that 91% of marketers are using video content in 2023. The popularity of streaming video services has increased since the Covid-19 epidemic. According to a video marketing survey conducted by Statista, as of November 2022, 86% of marketers used videos on Facebook for marketing purposes. YouTube was the most popular social media platform among marketers at 90%, and TikTok was used by 35% of those surveyed.

The Evolution of Video Advertising

In the last two decades, video marketing has changed drastically. Five to seven years ago, video advertising was mostly done by larger brands and companies. However, now with the rise of social media and video-sharing platforms, smaller businesses and even individuals can create and share high-quality videos.

The Growth of Video Advertising Market

The digital video advertising market is growing rapidly, with spending expected to reach $80.1 billion in 2021 and $120 billion by 2024, according to a study by Statista. This presents a huge opportunity for businesses to reach consumers through video ads.

The Demand for Vertical Video Advertising

Social networking has skyrocketed in recent years, and along with it, the demand for vertical video advertising. Moreover, a recent survey at my company found that 75% of respondents prefer to watch videos horizontally. This is likely because people prefer to scroll through their feeds while holding their phones vertically, making it easier to consume content. This is likely to get more prevalent thanks to the rise of apps like TikTok and YouTube shorts, which are vertical first platforms.

Effective Video Marketing Strategies

As video marketing grows more popular and necessary, it is important to understand the significance of using this form of marketing. Here are some effective ideas that will take your brand or product to the next level through video marketing and campaigns:

Video of Product Demonstration: If you are a product-based company, creating a video of a product demo can be a good start. Or you can film a conversation with existing customers to understand how they are feeling after using your product. Consolidate these findings into one video and share them on your social media handles to reach out to your potential prospects. Compound your efforts by creating both a standard wide version and a short, vertical edit for TikTok, Instagram and YouTube Shorts.
10-30 Second Product Feature Video: Try creating a 10-30 second demo video for a new product you plan on launching to showcase all the main features and benefits to your social media followers and target audience.
Customer Testimonials: Social proof can be a powerful tool for attracting new customers. You can give it a personal touch by inviting a satisfied customer and asking them to give a brief testimonial.
Q&A Recorded Sessions With A Prospective Client: Identify a buyer who has recently purchased something from you or is curious about purchasing and ask them about their interest, the reason for choosing your product and what they liked the most about your offerings.
Video-Scribing Technique: Whiteboard videos have risen in popularity because they look good and do not cost much to make. You can pick a relevant topic such as trends or issues going on in the world or any industry, and create a video highlighting your solution to it.

Video Marketing in 2023: Strategies and Predictions

As we continue our exploration of video marketing trends for 2023, let’s delve deeper into the strategies that will help businesses make the most of this powerful medium. From leveraging new technologies to creating more personalised content, these strategies will help you stay ahead of the curve in the ever-evolving world of video marketing.

Embracing New Technologies

One of the key trends in video marketing for 2023 is the adoption of new technologies. From augmented reality (AR) and virtual reality (VR) to artificial intelligence (AI) and machine learning, these technologies are revolutionising the way businesses create and distribute video content. For example, AR and VR can provide immersive experiences that engage viewers on a deeper level, while AI and machine learning can help businesses analyse viewer behaviour and personalise content accordingly.

Personalising Video Content

Personalization is another major trend in video marketing. As consumers demand more personalized experiences, businesses need to tailor their video content to meet these expectations. This could involve creating personalized video recommendations based on a user’s browsing history or using AI to customize video content in real-time.

Leveraging User-Generated Content

User-generated content (UGC) is a powerful tool for video marketing. By encouraging customers to create and share videos about their experiences with your products or services, you can build trust and authenticity. Plus, UGC can provide valuable insights into what your customers value most about your brand.

Optimising for Mobile Viewing

With more and more people consuming video content on their mobile devices, it’s crucial to optimise your videos for mobile viewing. This means ensuring your videos are responsive and can be easily viewed on a variety of screen sizes. It also means considering how your videos will look when viewed vertically, as many people prefer to watch videos on their phones without turning them sideways. Consider text size for smaller screens as well. Smaller fonts might looks great on a computer monitor but could be hard to read on a phone.

Incorporating Video into Your SEO Strategy

Video can also play a crucial role in your SEO strategy. By optimising your video content with relevant keywords and providing transcripts, you can improve your search engine rankings and make your videos more accessible. Add keywords, and keyword phrases to your video title, the description and also add tags to make your content more discoverable. Additionally, hosting videos on your own website can increase the amount of time people spend on your site, which can also boost your SEO.

The Future of Video Marketing

As we look ahead to 2023, it’s clear that video marketing will continue to be a vital part of any successful digital marketing strategy. By staying on top of the latest trends and leveraging new technologies, businesses can create engaging, personalised video content that resonates with their audience and drives results.

Relevant Links

For more information on video marketing and other related topics, feel free to explore the following resources:

Video Marketing Trends in 2023: A Comprehensive Guide – Mooviemakers