It is no surprise that many businesses make use of videos as a marketing tool in this age and time. With the advancement of technology, rise of social media and consumers demanding an online presence from the businesses they deal with, there are many inspiring and creative videos that have been created to depict a business in the best light possible.  Here’s a few companies that have risen to the top and are completely winning the video game so far in 2015

Oscar

This health insurance company made an effective explainer video to reach out to its target audience and explain what Oscar is all about. It is a short fun video that grabs the viewers’ attention and keeps them engrossed.

Detour

Detour has been set up for you to explore the world in a new way. You are provided with gorgeous audio walks in the San Francisco Bay Area that discloses unique stories, people, and places. Their innovative video creation explains this in the best possible way with unique voiceovers and appealing features that will keep you captivated.

Yoobi

Yoobi is a kids stationary and office supplies shop that is working towards education in a unique and powerful way. Their video highlights the purpose Yoobi stands for, with the concept of supporting global education.

TransferWise

TransferWise is providing a great service of transferring money around the world by avoiding bank fees, and they have seemed to make the perfect video to get the message across. The mix of 2D and 3D animation that they have used makes the video visually appealing, getting the message across in a simple and engaging manner.

Pitchmate

This company claim to be ‘Tinder for Marketers’ and they kept this concept alive by creating a video where icons and non-human characters connect in a romantic way. It’s a short, easy to understand video which makes use of interesting graphics to get its message across.

Preoday for Takeaways

This 2-minute animation is an amazing video as it gets its message across in the most interesting and visually appealing manner. There are no voiceovers, only soft music throughout and written guidelines about how a restaurant can benefit by creating their own branded app and taking orders online.

Mooviemakers are one of the longest established animated explainer video companies in the UK. Get in touch if you want to talk.

If you’re looking for a way to elevate your brand or message and captivate your audience, look no further than Mooviemakers. Our team of expert animators and storytellers are dedicated to creating visually stunning, emotionally compelling animated videos that will leave a lasting impression on your viewers.

Here are just a few reasons why Mooviemakers is the right choice for your animated video needs:

1. Creative storytelling: We take the time to understand your brand and your message, and use our expertise to craft a narrative that will resonate with your target audience.
2. High-quality animation: Our talented animators use state-of-the-art technology to create visually stunning animations that will capture your audience’s attention and keep them engaged.
3. Customized approach: We understand that every project is unique, and we work closely with our clients to create a customized approach that meets their specific needs and goals.
4. Quick turnaround: We pride ourselves on our ability to deliver high-quality animations on time and on budget, without sacrificing quality or creativity.

Whether you’re looking to create an explainer video, a promotional video, or any other type of animated content, Mooviemakers has the expertise and experience to bring your vision to life. Contact us today to learn more about our services and how we can help you create an unforgettable animated video that will make your brand or message stand out from the crowd.

https://www.mooviemakers.co.uk/contact/

Couplelizer is a great new concept in online dating.  Just create a date, then invite people to join you, and the first one to accept goes on the date!  It’s really quick and easy to get going so try it out for yourself today, see this great new video for more information.

 

IT Media Services specialise in getting those old memories from redundant media like VHS tapes, audio cassettes and cine film and backing them up in a format you can use.  Put your old films on CD, DVD, flash memory etc. and enjoy them for years to come.  Take a look at this new explainer video from Mooviemakers for more information

 

Digimeal is a fantastic new service that enables students to create great meals using only three ingredients at their core.  It’s a great way to save time, money and food wastage as well as being en educational tool showing students how to cook for themselves.  Take a look at this App Demo video from Mooviemakers for more information.

 

Animated explainer video by Mooviemakers for Vehocheck, a great new web service that allows daily spot checks to be carried out quickly and easily, removing paper work and helping with compliance issues.

 

Animated explainer video by Mooviemakers for Buy for Business, a web service that allows businesses to find products and services from trusted and reliable sources.

 

Animated explainer video by Mooviemakers for Vital Footprint explaining how this service assists food vendors in compliance issues relating to displaying dietary requirements and allergen advice to the public

 

Animated explainer video by https://www.mooviemakers.com for Vital Footprint, a fantastic service that lets food vendors easily display dietary requirements and allergen advice to consumers, as well as allowing potential diners to search for restaurants and cafes depending on their dietary needs.

 

Easy Safe Cert is a great new app designed by Gas Engineers, for Gas Engineers.  It lets you remove all the paperwork and do checks, send certificates and keep records all from your smartphone or tablet.  Check out this fantastic app demo video by Mooviemakers for more information.

 

Chances are, if you’re reading this then you’ve realized how video is the best and most effective way of communicating with your audience, you’ve gone out and found an amazing video production company, and you’ve had a fantastic video made that tells your story perfectly.  Now what?

Getting your video produced just arms with you with the tool you need to get your message out there, now you need to put it to use, get it front of the right people and ultimately get a return on your investment.  Simply uploading it to YouTube and letting it gather dust isn’t going to cut the mustard, you need to be a bit savvier than that.  Here’s our guide to the best channels you should use to promote your video:

1 – YouTube

You can’t ignore the number one player on the Internet when it comes to Video.  YouTube is by far the most visited video-sharing site online, in fact it’s the second biggest search engine there is after Google, so you need a presence on there.  The problem is over a hundred hours of video gets uploaded to YouTube every minute. You need ways of making your video get noticed.

Make sure you give it a title that entices people to watch it, something that promises the viewer that there is something in it for them if they click play. YouTube is littered with millions of unwatched videos with poor titles that people just skim over because they sound boring.  Next give it some tags so YouTube knows what’s in the video, and can make sure it appears next to relevant searches.  Tags can be literal (your company name, your business sector etc.) or abstract (is it funny, serious etc.).  Try and include a range of tags to cover any search that could lead to you.

Lastly write a description of your video that briefly explains what it is about, and any other relevant information.  Make sure to always include your full url in the description, this really is golden rule number 1.  When people watch your video you want to ensure that they can act on your message by quickly and easily clicking through to your website.  You only have a few seconds of people attention, so maximize this time by having your website url right there at the top of your description for them to click on.

2 – Facebook

Facebook is now a hugely popular video-sharing site in its own right now, and you can either upload directly to your company page or link to it from YouTube.  It has a few benefits over YouTube in that you can boost posts by way of paid advertising so you can target the type of people you want to reach, and sharing videos is hugely popular on Facebook, so there’s a good chance your video will get liked and shared and your followers will do a lot of the job of marketing your video for you.  It’s a great way of engaging with your audience as you can reply to comments and see who likes your video.

There is a downside to Facebook, in that due to the way their algorithms work all your posts won’t automatically be seen by all your followers. There’s a chance you might miss some people who would otherwise respond to the video.  Paid posts can counter this somewhat, but just be aware standard posts can sometimes linger in no mans land.

3 – Twitter

Twitter moves a lot faster than Facebook, and you need to keep on top of it to get real rewards, but it’s a social media you can’t ignore.  Tweet a link to your video, and for maximum exposure try and include one o two relevant hashtags (not too many though, it can look like overkill).  Hashtags like #bizitalk are great as they can generate plenty of retweets that widens the audience your video reaches.

As a lot of people follow hundreds, if not thousands of accounts, your tweets can get buried in their feeds, so tweet it several times at relevant intervals to gain maximum exposure.

4 – Google+

It’s a relatively new player, but amazing for SEO and a rapidly growing social media used by millions of people around the world.  Any content that gets uploaded to your YouTube account will automatically get shared on your Google+ (assuming they are linked to the same account) so make sure you promote it with +1’s.  Join relevant communities on Google+ and share it within these circles.  The more +1’s you get the higher up the Google search engine results you’ll appear.

5 – Pinterest

Another new player, Pinterest is peculiar in the social media world as its users are predominantly female, so remember this when you ‘pin’ content.  It’s quite hard to self promote yourself on here as you rely pretty much exclusively on other people repining your content, so your results can vary hugely depending on what your product is, but it is certainly worth exploring.

6 – LinkedIn

You might not automatically think of this as a place to share video content, but LinkedIn is actually the perfect place to get your message out there if you are trying to market a B2B product, as it’s populated almost exclusively by professionals.  Don’t be afraid to get your new video on there, you might not get as many views as on YouTube, but the views you do get could be gold dust.

7 – Social bookmarking sites.

There are literally thousands of these out there.  They’re the sort of sites people go on to waste a bit of time, and you’ve no doubt been on some of them yourself!  The most popular ones include; Reddit, Stumbleupon, Digg and Delicious, but there are countless more, and you can share your content on these sites to get great exposure.  It can be hit and miss, as only the most popular posts gain traction, but if you hit the right niche you can get shared and viewed, widening your exposure online.

8 – Industry specific sites

Chances are there will be websites closely linked to your industry and your target audience, so you should really focus on trying to get your video seen on these sites.  Sometimes it can be as simple as submitting content to them, but occasionally you might need to email the administrator of the site and make them aware of your content.  Most people are only too glad to have free content they can put on their site as long as it is god quality and will interest their audience, so don’t be afraid to initiate contact.  The best response you get from your video is going to be from your niche market, so the views you get form these sites can be the most valuable views your video gets.

By sharing your video content on all the above mediums you’ll give yourself a great chance on capitalising on your investment.  It’s by no means a definitive list, so use this as a starting point rather than the whole picture. Mooviemakers are one of the longest established animated explainer video companies in the UK. If you need any more information we’re always here to help so feel free to contact us for more advice on getting the most out of your video content.