In the digital age, video marketing, particularly animated videos, has become an essential tool for businesses to engage with their audience. However, it’s crucial to adhere to ethical guidelines to maintain trust and credibility. Here at Mooviemakers, we understand the importance of ethical standards in video production and marketing.
No Deceptive Content
One of the fundamental ethical guidelines in video marketing is to avoid deceptive content. This includes misleading information, false claims, and inaccurate details. As a video production company specialising in animated explainer videos, we ensure that our videos are transparent and honest.
“Avoiding deceptive or misleading content is an ethical way to market your business and ensures that you are not acting unethically in any way.” – Mooviemakers
Running Ads Responsibly
Running ads on risky websites or insecure platforms can lead to potential cybercrime issues. It’s essential to ensure that your digital ad campaigns are run on safe and secure platforms. At Mooviemakers, we take this aspect of digital marketing seriously, ensuring that our clients’ ads are run responsibly and ethically.
Respecting Cultural Sensitivities
In an increasingly globalised world, it’s crucial to be aware of cultural sensitivities when creating video content. This includes avoiding stereotypes and ensuring that the humour used is universally enjoyed. At Mooviemakers, we take pride in our cross-cultural awareness and diversity considerations when creating our animated videos.
Respecting Copyrighted Material
Using copyrighted material without permission is not only unethical but also illegal. It’s essential to respect intellectual property and use only protected content with the necessary permissions. At Mooviemakers, we ensure that all our videos are created with original content or with the appropriate permissions for any copyrighted material used.
Ethical Video Marketing with Mooviemakers
At Mooviemakers, we believe in ethical video marketing. We offer a range of packages to suit your business needs, from unlimited animation to customised video content. Our examples showcase our commitment to ethical standards and quality content.
“To be successful with your video strategy, it is important that you make sure that you are not engaging in any deceptive advertising techniques. It is also important that you are aware of cultural sensitivities and always follow the law.” – Mooviemakers
For more insights into video marketing and ethical guidelines, check out our blog. If you have any queries or need further information, feel free to contact us.
Remember, ethical video marketing isn’t just about following the rules – it’s about building trust with your audience, respecting cultural sensitivities, and maintaining the integrity of your brand.
Avoiding Misleading Content
Misleading content, whether in the form of inaccurate information or deceptive advertising, can severely damage a brand’s reputation. It’s essential to ensure that the information presented in your animated videos is accurate and honest. This includes avoiding false claims about your products or services that could lead to a loss of credibility with your customers and a decrease in sales over time.
At Mooviemakers, we ensure that our animated explainer videos accurately represent our clients’ products or services. We believe in the power of honesty and transparency in building long-lasting relationships with customers.
The Risks of Running Ads on Unsafe Sites
Running ads on risky websites or insecure platforms can expose your customers and your own company’s computer system to potential cybercrime issues. It’s crucial to ensure that your digital ad campaigns are run on safe and secure platforms.
At Mooviemakers, we take this aspect of digital marketing seriously. We ensure that our clients’ ads are run responsibly and ethically, avoiding any platforms that could potentially harm their reputation or security.
Respecting Cultural Sensitivities in Video Content
In today’s globalised world, it’s more important than ever to be aware of cultural sensitivities when creating video content. This includes avoiding stereotypes and ensuring that the humour used is universally enjoyed.
At Mooviemakers, we pride ourselves on our cross-cultural awareness and diversity considerations when creating our animated videos. We ensure that our content is respectful and inclusive, appealing to a broad audience while avoiding any potential offence.
The Importance of Respecting Copyrighted Material
Using copyrighted material without permission is not only unethical but also illegal. It’s essential to respect intellectual property and use only protected content with the necessary permissions.
At Mooviemakers, we ensure that all our videos are created with original content or with the appropriate permissions for any copyrighted material used. We believe in respecting the creative work of others and always ensure that our content is legal and ethical.
Conclusion
In conclusion, ethical guidelines in video marketing are not just about following the rules – they’re about building trust with your audience, respecting cultural sensitivities, and maintaining the integrity of your brand.
At Mooviemakers, we are committed to upholding these ethical standards in all our video production and marketing efforts. We offer a range of packages to suit your business needs, from unlimited animation to customised video content. Our examples showcase our commitment to ethical standards and quality content.
For more insights into video marketing and ethical guidelines, check out our blog. If you have any queries or need further information, feel free to contact us.
Remember, ethical video marketing isn’t just about following the rules – it’s about building trust with your audience, respecting cultural sensitivities, and maintaining the integrity of your brand.
Stay tuned for more articles on ethical guidelines for video marketing. We’ll continue to explore this important topic, providing you with the information you need to ensure your video marketing efforts are ethical, effective, and successful.
About the Author
Mooviemakers are an animated explainer video company based in Chester, UK. Founded in 2012, we are one of the longest established companies in the industry, and have worked with hundreds of companies ranging from startups through to global brand.
Ethical Guidelines for Animated Videos – Frequently Asked Questions(FAQ)
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If you’ve ever spent more than 5 minutes on YouTube then chances are you’ve seen a Tom Scott video. Tom is one of the worlds biggest YouTube stars, with around 5 million subscribers and over a billion lifetime views. Tom produces educational content ranging from geography, to history, linguistics, computer programming, science and technology and also just minor peculiarities that are otherwise fascinating.
Mooviemakers are pleased to have partnered with Tom over the years to help produce numerous videos for his channel. Our work has mainly focused on two of his longest running series “The Basics” and “The Language Files”, but we’ve also worked on other content on his channel. In fact, if you’re a Tom Scott subscriber chances are you’ve seen our work!
Have a look at the link below to see a short showreel of some of the motion graphics we have done for the Tom Scott YouTube channel. You can see Toms main channel here
If you’d like to get in touch with Mooviemakers to see how we could help produce content for your YouTube channel please get in touch here
Chances are you’ve shopped around before choosing a video provider and you might have seen offers on certain marketplace sites like Fiverr or People Per Hour that look cheaper, sometimes significantly cheaper, than going direct to a dedicated animation studio like Mooviemakers.
Looks too good to be true? It probably is.
We’ve compiled a handy guide so you can see at a glance why going through a marketplace site isn’t the bargain you think it is. It can end up costing you more than you think, not just in terms of money but also time, frustration and brand value
Mooviemakers is one of the longest established animated explainer video companies in the UK. Get in touch if you want to talk
When you are creating a video about your business, your aim is to incorporate everything that people need to know in a concise, visual format. The right video will attract a lot of viewers, sell your ideas in an appealing way and can be one of the best decisions you make for your business. But if you are unable to get your message across to all the people who are watching your video, it can turn into a disaster for your business. Here are a few things you should consider before you decide to go for video animation for your business:
What Is Your Budget?
Well, this is the first hurdle you need to cross over as budget constraints are prevalent in all businesses. There will be a limit to the amount of money you can devote to this venture and it’s important to analyse what that amount is before investing in it. The better the quality of the video, the higher will be the price. But this doesn’t necessarily mean you need a large budget to come up with an effective explainer video. It will depend a lot on the style and elements you want in your video which is the next thing you need to consider.
What Are You Trying To Sell?
Your brands image and personality needs to come across effectively in the video animation. This will incorporate your brand logo and colours, the target market and the kind of industry you are operating in. For instance a B2B company’s video will be more corporate and formal, whereas a B2C company can market itself using both functional and emotional appeal. All the different elements will make up your brand image and decide what kind of video animation goes out in front of people.
Who Are You Trying To Reach?
Whether you are making an explainer video for new customers or to educate existing customers, it’s important to know who exactly your target market is. For instance a video of a product or service targeting children will be very different from the one which is targeting middle-aged men. By knowing which market you are trying to reach, your video animation will be designed accordingly and will be appealing for the right audience only.
How Long Should The Video Be?
Videos are there to spark interest, capture people’s attention and encourage them to find out more. Therefore you don’t need to include every small detail about your business in the video. The longer it is, the higher the chances are of people turning it off in the middle and not receiving the important ‘call-to-action’ in the end. This will defeat the entire purpose of your video and that is why it is recommended that you keep the video length under two minutes.
Need to talk about your video requirements? Get in touch today
https://www.mooviemakers.co.uk/contact/
Why Are Online Videos Important For Your Business?
The online platform is increasingly gaining importance as people demand an online presence from the businesses they deal with. Furthermore, the online presence you have set up for your business needs to be innovative, creative and distinctive so that you can break through the clutter of online media. To gain an edge over all your competitors as well as make yourself more appealing, online videos is the best way to go about it.
Since the time YouTube became the big thing on the web, videos were all that people were interested in. At first the focus was on funny videos and cartoons, but now online videos are used for everything. Besides entertainment they are there to inform and educate in an innovative and appealing way. With the aid of technology the quality of videos has enhanced greatly as well. This is why it has now become such a common tool for marketers.
There is no doubt that video marketing works and is growing. The question to ask here is that why have videos gained so much popularity amongst marketers and why do people tend to respond more positively to them? Here are some reasons why people are watching videos and giving them so much importance:
People Trust Quality Videos
Whenever you type something into a browser, instead of a few relevant searches popping up, you end up finding numerous blogs and articles which confuse you and waste your time. You need to read the entire article before deciding it’s good or bad. Videos however tend to waste less time as it’s easy to distinguish between good and bad quality videos. A video with low-quality audio, animation and camera work will be ignored. People know good quality videos take money and time; hence if you package good content in the format of a high-quality video, people will pay attention and trust what it says.
A Video Is Memorable
If you want people to remember you and your business, a video can be the best way to go about it. A video incorporates a lot of things: narration, visuals, music, motion, and demands attention of all your senses. It’s easy to forget something you read, but not something you watch. With the right effects and visual appeal, you can entice the viewer and foster emotion which will bring your message across in a better way and make your video even more memorable.
A Video Can Be Shared
Once someone has watched your video and found it interesting enough to share it with other people that is exactly what will be done. A lot of people tend to ignore written pieces of information when they are online, but will be tempted to click on a video as long as it is appealing. If the video has good content then it will be watched all the way through and will prove to be worth sharing. If you want some piece of information to go viral and people to pay attention, online videos is the way to do it.
Mooviemakers are one of the longest established animated explainer video companies in the UK. Drop us a message if you want to talk
What You Need To Consider Before Posting Video Content Online
Videos are now used significantly by businesses as a part of their marketing strategy as they are appealing, engaging and an effective way to encourage people to take action. If used the right way, the idea your business is trying to sell can come across more effectively compared to any other medium. To make sure your video brings across the message effectively and helps you reach your marketing goals, here are some things you should consider:
What Is The Objective Of Your Video?
A video will be a part of your bigger marketing strategy that will be incorporating blogs, articles, adverts and social media marketing as well. You have to find out how a video will fit in into the entire strategy and what exactly will it try to achieve. It can be used to generate traffic towards your website, direct attention towards related articles or call people to action. The objective you are trying to achieve should be highlighted while designing the video and placed online accordingly.
Is It Worth Sharing?
It is extremely easy for videos to go viral as they can be shared easily over social media. If your video is interesting and grabbing the attention of viewers, they will be sure to share it with friends and on their social media pages. If your video is not worth sharing, then it was not designed as well as it should have been and will not reach as many people as you set out to influence. Make sure the investment you put in your online video gives a higher return for your business.
How Can Inbound Marketing Channels Promote Your Video?
The more platforms that your video is found on, the more people it will be able to reach. Placing the video on your website is not enough. By sharing it on third party websites, social media and other marketing platforms you will be able to reach new audiences and increase the visibility and exposure of your video.
How Will You Track Your Videos Success?
When you post a video online, it becomes relatively easy to track its success as long as you have analytics in place. This will make it significantly easier to keep a check over the number of views, shares, leads and inbound links. You are also able to analyse what people think about your video by the comments they leave and the number of likes if it has been placed on social media. By using the right tools, you can know if you are getting your message across or not and if it’s contributing positively towards your business.
How Is It Affecting Your Overall Marketing Strategy?
Whatever feedback you gain from tracking your video can be useful in telling you if it’s making your marketing strategy successful or unsuccessful. This way you can discover new ways to promote your video and the further elements you need to fit in your entire content marketing strategy.
Want to talk? Get in touch with us today. We’re one of the longest established animated explainer video companies in the UK
It is no surprise that many businesses make use of videos as a marketing tool in this age and time. With the advancement of technology, rise of social media and consumers demanding an online presence from the businesses they deal with, there are many inspiring and creative videos that have been created to depict a business in the best light possible. Here’s a few companies that have risen to the top and are completely winning the video game so far in 2015
Oscar
This health insurance company made an effective explainer video to reach out to its target audience and explain what Oscar is all about. It is a short fun video that grabs the viewers’ attention and keeps them engrossed.
Detour
Detour has been set up for you to explore the world in a new way. You are provided with gorgeous audio walks in the San Francisco Bay Area that discloses unique stories, people, and places. Their innovative video creation explains this in the best possible way with unique voiceovers and appealing features that will keep you captivated.
Yoobi
Yoobi is a kids stationary and office supplies shop that is working towards education in a unique and powerful way. Their video highlights the purpose Yoobi stands for, with the concept of supporting global education.
TransferWise
TransferWise is providing a great service of transferring money around the world by avoiding bank fees, and they have seemed to make the perfect video to get the message across. The mix of 2D and 3D animation that they have used makes the video visually appealing, getting the message across in a simple and engaging manner.
Pitchmate
This company claim to be ‘Tinder for Marketers’ and they kept this concept alive by creating a video where icons and non-human characters connect in a romantic way. It’s a short, easy to understand video which makes use of interesting graphics to get its message across.
Preoday for Takeaways
This 2-minute animation is an amazing video as it gets its message across in the most interesting and visually appealing manner. There are no voiceovers, only soft music throughout and written guidelines about how a restaurant can benefit by creating their own branded app and taking orders online.
Mooviemakers are one of the longest established animated explainer video companies in the UK. Get in touch if you want to talk.
If you’re looking for a way to elevate your brand or message and captivate your audience, look no further than Mooviemakers. Our team of expert animators and storytellers are dedicated to creating visually stunning, emotionally compelling animated videos that will leave a lasting impression on your viewers.
Here are just a few reasons why Mooviemakers is the right choice for your animated video needs:
- Creative storytelling: We take the time to understand your brand and your message, and use our expertise to craft a narrative that will resonate with your target audience.
- High-quality animation: Our talented animators use state-of-the-art technology to create visually stunning animations that will capture your audience’s attention and keep them engaged.
- Customized approach: We understand that every project is unique, and we work closely with our clients to create a customized approach that meets their specific needs and goals.
- Quick turnaround: We pride ourselves on our ability to deliver high-quality animations on time and on budget, without sacrificing quality or creativity.
Whether you’re looking to create an explainer video, a promotional video, or any other type of animated content, Mooviemakers has the expertise and experience to bring your vision to life. Contact us today to learn more about our services and how we can help you create an unforgettable animated video that will make your brand or message stand out from the crowd.
https://www.mooviemakers.co.uk/contact/
Couplelizer is a great new concept in online dating. Just create a date, then invite people to join you, and the first one to accept goes on the date! It’s really quick and easy to get going so try it out for yourself today, see this great new video for more information.
IT Media Services specialise in getting those old memories from redundant media like VHS tapes, audio cassettes and cine film and backing them up in a format you can use. Put your old films on CD, DVD, flash memory etc. and enjoy them for years to come. Take a look at this new explainer video from Mooviemakers for more information
Digimeal is a fantastic new service that enables students to create great meals using only three ingredients at their core. It’s a great way to save time, money and food wastage as well as being en educational tool showing students how to cook for themselves. Take a look at this App Demo video from Mooviemakers for more information.