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Video increases SEO in a number of ways. In fact it has been shown to make you up to 53 times more likely to be on the front page of a Google search! Firstly when you do a search for a product or service on a search engine like Google, it includes videos in its results. Video results typically appear further up the rankings and also have higher prominence in search results, with a small thumbnail included in the list.
Secondly, videos give you opportunity to get links, which are vital to your SEO rankings. As you host your video on various sites you’ll get backlinks to your website which helps you get higher up search results. Lastly, video gives you traffic, and drives people to your site. As people watch it and share it on social media sites, more people will be exposed to your company and will click through to your website.