The Hidden Costs of Cheap Animation
You found someone on People Per Hour who quoted £600 for a 90-second explainer video. Your budget was £2,000. You felt smart. You saved money. But it’s a false economy, because six months later you’re commissioning another video. Because the first one didn’t work. The script missed the point. The visuals looked generic. Your sales […]
Best companies for animated explainer videos for startups
The best explainer video company for a startup is the one that removes uncertainty without removing quality. That means fixed pricing, clear process, proven startup delivery and a revision model that doesn’t punish you for changing your mind. Most startups fail at choosing a video partner not because they pick badly, but because they optimise […]
Using Video Effectively at Live Events and Exhibitions
Walk into any major trade show and you’ll see screens everywhere. Some pull you in from across the hall. Others make you turn and walk the other way. The difference between these two outcomes isn’t budget or production quality. It’s understanding how video actually works in a live exhibition environment. Most companies treat exhibition video […]
What Should a B2B Explainer Video Include?
The question seems straightforward until you actually try to answer it. Most explainer videos end up as forgettable variations on the same template: upbeat music, animated icons floating across the screen, and a voiceover explaining what the company does in terms so generic they could apply to half the businesses in the sector. The real […]
How Long Does an Animated Video Take to Make in the UK
Short answer: For a typical animated explainer video, you should allow for several weeks from kickoff to final delivery. In the UK, most 60-90 second animated videos take roughly 4-8 weeks to produce from start to finish. A 2-minute animation might lean toward the upper end of that range (around 5-6 weeks), while a short […]
Explainer Video Cost in the UK: Realistic Price Ranges for 2D & 3D (Mooviemakers Pricing Guide)
Most businesses have the same experience when they start looking for an explainer video: nobody tells you the price. You fill out a form, wait for a call, then sit through a sales process that still doesn’t give you a straight answer. It shouldn’t be that hard. At Mooviemakers, we publish our prices openly because […]
The Legal Pitfalls Hiding in Your Next B2B Video (and How to Avoid Them)
Video marketing is one of the most powerful tools for B2B brands. But alongside scripts and storyboards, you need to think about the legal considerations for video marketing from day one. Overlooking compliance can lead to headaches, from ads being pulled to costly disputes. Below we highlight the common pitfalls hiding in your next B2B […]
Why Most B2B Videos Underperform (and How to Fix Them)
Most B2B videos don’t fail because the animation is weak. They fail because the thinking behind them is weak. Teams rush into production without clarity. Messages get bloated. Scripts try to do too much. Visuals look impressive but say very little. And when the results don’t land, everyone assumes “video doesn’t work for us.” But […]
Animation Pricing in 2025: Why Rates Are Changing and What You Should Pay
Animation pricing is evolving in 2025, and B2B marketers are noticing the shifts. The cost to produce an explainer video today isn’t what it was even a few years ago. Prices are rising in some areas, yet new tools and methods are also changing how animations are made. Why the changes? In this post, we […]
KPIs That Matter for Explainer Videos in a World of AI and Automation
In B2B marketing, video content creation is easier and faster than ever thanks to AI and automation. But even as AI accelerates production, success still hinges on strategy and meaningful measurement. In fact, video offers the highest ROI of any media format for marketers, if you focus on the right metrics. Simply churning out AI-generated […]
