Explainer Video Cost in the UK: Realistic Price Ranges for 2D & 3D (Mooviemakers Pricing Guide)
Most businesses have the same experience when they start looking for an explainer video: nobody tells you the price. You fill out a form, wait for a call, then sit through a sales process that still doesn’t give you a straight answer. It shouldn’t be that hard. At Mooviemakers, we publish our prices openly because […]
The Legal Pitfalls Hiding in Your Next B2B Video (and How to Avoid Them)
Video marketing is one of the most powerful tools for B2B brands. But alongside scripts and storyboards, you need to think about the legal considerations for video marketing from day one. Overlooking compliance can lead to headaches, from ads being pulled to costly disputes. Below we highlight the common pitfalls hiding in your next B2B […]
Why Most B2B Videos Underperform (and How to Fix Them)
Most B2B videos don’t fail because the animation is weak. They fail because the thinking behind them is weak. Teams rush into production without clarity. Messages get bloated. Scripts try to do too much. Visuals look impressive but say very little. And when the results don’t land, everyone assumes “video doesn’t work for us.” But […]
Animation Pricing in 2025: Why Rates Are Changing and What You Should Pay
Animation pricing is evolving in 2025, and B2B marketers are noticing the shifts. The cost to produce an explainer video today isn’t what it was even a few years ago. Prices are rising in some areas, yet new tools and methods are also changing how animations are made. Why the changes? In this post, we […]
KPIs That Matter for Explainer Videos in a World of AI and Automation
In B2B marketing, video content creation is easier and faster than ever thanks to AI and automation. But even as AI accelerates production, success still hinges on strategy and meaningful measurement. In fact, video offers the highest ROI of any media format for marketers, if you focus on the right metrics. Simply churning out AI-generated […]
What Determines the Cost of an Explainer Video? (A Look Behind the Scenes)
If you’ve ever priced out an explainer video, you know the quotes can be all over the place. One studio might quote £2,000 while another pitches £20,000 for what seems like the same project. No wonder B2B marketing managers and founders are often left scratching their heads. Why does an animated explainer video cost so […]
Beyond Tech: 5 B2B Industries Benefiting from Animated Explainer Videos
Animated explainer videos have long been the darlings of tech startups and fintech firms, but they’re hardly exclusive to the tech scene. In fact, a whole host of traditional B2B industries across the UK and Europe are now embracing animation to communicate complex ideas in a simple, engaging way. It makes sense, visual storytelling can […]
The Secret Ways Video Companies Make You to Pay More Than You Need To
Getting an animated video made should be an exciting step, but there’s one part of the process that often causes headaches: pricing. If you’ve ever tried to budget for a animated video production, you may have noticed that video companies typically fall into two camps when it comes to pricing. Some hide their prices behind […]
The True Cost of AI Video
If you’ve spent more than 5 minutes in marketing, you’ll know that there are two costs involved in making a video: the actual cost and the opportunity cost. Marketing teams are always looking for ways to do more with less, so a lot are eyeing AI video tools that promise to whip up marketing videos […]
How to Grow Your Business with LinkedIn Video
Something big has changed on LinkedIn over the last year, and it’s no accident. Since early 2024, LinkedIn has been pushing video harder than ever. And it’s working. According to Digiday, video viewership is up 36% year-on-year. You’ve probably noticed it yourself. Open LinkedIn and there’s a video front and centre at the top of […]
