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The online platform is increasingly gaining importance as people demand an online presence from the businesses they deal with. Furthermore, the online presence you have set up for your business needs to be innovative, creative and distinctive so that you can break through the clutter of online media. To gain an edge over all your competitors as well as make yourself more appealing, online videos is the best way to go about it.
Since the time YouTube became the big thing on the web, videos were all that people were interested in. At first the focus was on funny videos and cartoons, but now online videos are used for everything. Besides entertainment they are there to inform and educate in an innovative and appealing way. With the aid of technology the quality of videos has enhanced greatly as well. This is why it has now become such a common tool for marketers.
There is no doubt that video marketing works and is growing. The question to ask here is that why have videos gained so much popularity amongst marketers and why do people tend to respond more positively to them? Here are some reasons why people are watching videos and giving them so much importance:
Whenever you type something into a browser, instead of a few relevant searches popping up, you end up finding numerous blogs and articles which confuse you and waste your time. You need to read the entire article before deciding it’s good or bad. Videos however tend to waste less time as it’s easy to distinguish between good and bad quality videos. A video with low-quality audio, animation and camera work will be ignored. People know good quality videos take money and time; hence if you package good content in the format of a high-quality video, people will pay attention and trust what it says.
If you want people to remember you and your business, a video can be the best way to go about it. A video incorporates a lot of things: narration, visuals, music, motion, and demands attention of all your senses. It’s easy to forget something you read, but not something you watch. With the right effects and visual appeal, you can entice the viewer and foster emotion which will bring your message across in a better way and make your video even more memorable.
Once someone has watched your video and found it interesting enough to share it with other people that is exactly what will be done. A lot of people tend to ignore written pieces of information when they are online, but will be tempted to click on a video as long as it is appealing. If the video has good content then it will be watched all the way through and will prove to be worth sharing. If you want some piece of information to go viral and people to pay attention, online videos is the way to do it.
Mooviemakers are one of the longest established animated explainer video companies in the UK. Drop us a message if you want to talk