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When you are creating a video about your business, your aim is to incorporate everything that people need to know in a concise, visual format. The right video will attract a lot of viewers, sell your ideas in an appealing way and can be one of the best decisions you make for your business. But if you are unable to get your message across to all the people who are watching your video, it can turn into a disaster for your business. Here are a few things you should consider before you decide to go for video animation for your business:
Well, this is the first hurdle you need to cross over as budget constraints are prevalent in all businesses. There will be a limit to the amount of money you can devote to this venture and it’s important to analyse what that amount is before investing in it. The better the quality of the video, the higher will be the price. But this doesn’t necessarily mean you need a large budget to come up with an effective explainer video. It will depend a lot on the style and elements you want in your video which is the next thing you need to consider.
Your brands image and personality needs to come across effectively in the video animation. This will incorporate your brand logo and colours, the target market and the kind of industry you are operating in. For instance a B2B company’s video will be more corporate and formal, whereas a B2C company can market itself using both functional and emotional appeal. All the different elements will make up your brand image and decide what kind of video animation goes out in front of people.
Whether you are making an explainer video for new customers or to educate existing customers, it’s important to know who exactly your target market is. For instance a video of a product or service targeting children will be very different from the one which is targeting middle-aged men. By knowing which market you are trying to reach, your video animation will be designed accordingly and will be appealing for the right audience only.
Videos are there to spark interest, capture people’s attention and encourage them to find out more. Therefore you don’t need to include every small detail about your business in the video. The longer it is, the higher the chances are of people turning it off in the middle and not receiving the important ‘call-to-action’ in the end. This will defeat the entire purpose of your video and that is why it is recommended that you keep the video length under two minutes.
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