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Videos are now used significantly by businesses as a part of their marketing strategy as they are appealing, engaging and an effective way to encourage people to take action. If used the right way, the idea your business is trying to sell can come across more effectively compared to any other medium. To make sure your video brings across the message effectively and helps you reach your marketing goals, here are some things you should consider:
A video will be a part of your bigger marketing strategy that will be incorporating blogs, articles, adverts and social media marketing as well. You have to find out how a video will fit in into the entire strategy and what exactly will it try to achieve. It can be used to generate traffic towards your website, direct attention towards related articles or call people to action. The objective you are trying to achieve should be highlighted while designing the video and placed online accordingly.
It is extremely easy for videos to go viral as they can be shared easily over social media. If your video is interesting and grabbing the attention of viewers, they will be sure to share it with friends and on their social media pages. If your video is not worth sharing, then it was not designed as well as it should have been and will not reach as many people as you set out to influence. Make sure the investment you put in your online video gives a higher return for your business.
The more platforms that your video is found on, the more people it will be able to reach. Placing the video on your website is not enough. By sharing it on third party websites, social media and other marketing platforms you will be able to reach new audiences and increase the visibility and exposure of your video.
When you post a video online, it becomes relatively easy to track its success as long as you have analytics in place. This will make it significantly easier to keep a check over the number of views, shares, leads and inbound links. You are also able to analyse what people think about your video by the comments they leave and the number of likes if it has been placed on social media. By using the right tools, you can know if you are getting your message across or not and if it’s contributing positively towards your business.
Whatever feedback you gain from tracking your video can be useful in telling you if it’s making your marketing strategy successful or unsuccessful. This way you can discover new ways to promote your video and the further elements you need to fit in your entire content marketing strategy.
Want to talk? Get in touch with us today. We’re one of the longest established animated explainer video companies in the UK