Predictions for Animation in 2025

The world of animated video is evolving faster than ever, and 2025 is set to be a big year for businesses looking to harness its power. From AI-driven animation tools to the rise of personalised explainer videos, there’s a lot to get excited about. Whether you’re a SME, a marketing manager, or a business owner, these trends will impact how you create and use animation to engage your audience.

Let’s dive into the key predictions for animated video in 2025.

AI Revolutionizing Animation

The obvious place to start. Artificial Intelligence (AI) is already transforming video production, and in 2025, it’s expected to play an even bigger role. Here’s how AI is shaking things up:

• Automated Storyboarding: AI tools are now able to generate storyboards based on scripts. This saves studios and animators countless hours and allows them to focus on refining their stories.
• Voice and Narration: AI-powered voice generation tools, such as ElevenLabs and Resemble.ai, are creating realistic narrations that sound like professional voice actors.
• AI-Generated Animation: Platforms like Runway and Adobe are developing AI tools that allow users to animate characters with minimal effort, making animation more accessible for small businesses.
• Personalized Content: AI can tailor videos to individual audience members, making explainer videos and promotional content more engaging and effective.

If you’re interested in exploring AI tools for animation, Adobe’s Sensei is a great place to start.

Explainer Videos Continue to Shine

Explainer videos have long been a favorite for businesses, and their popularity shows no signs of slowing down. In 2025, businesses will:

1. Focus on Shorter Content: With attention spans decreasing, explainer videos under 90 seconds will dominate.
2. Leverage SFX and Audio: High-quality sound design and special effects will become essential for standing out.
3. Integrate Interactive Elements: Viewers can click, choose paths, or interact directly with explainer videos, making them more engaging.

Mooviemakers are already embracing these trends to create impactful videos that drive results.

Enhanced Videography with Animation

Combining live-action videography with animation is becoming increasingly popular. This hybrid approach can:

• Highlight key points in interviews or case studies.
• Add a dynamic edge to product demos.
• Engage viewers with animated text and graphics.

For example, overlaying animated assets on live-action footage can make a mundane business video pop. Take this video for example:

The Rise of Subscription Packages

More studios and videographers are offering subscription-based animation packages. These are especially beneficial for businesses that:

• Regularly produce content for social media.
• Need consistent branding across multiple videos.
• Want predictable costs for video production.

Packages often include a mix of animated videos, storyboarding, audio enhancements, and even monthly consultation calls. If you’re considering such packages, check out our Unlimited Animation Package.

Advanced Storytelling Techniques

Storytelling remains at the heart of any great video, but 2025 will see businesses taking it to new heights. Here’s what to watch for:

• Emotion-Driven Stories: Videos that tug at the heartstrings will resonate most with audiences.
• Diverse Narratives: Businesses are moving away from one-size-fits-all stories to include diverse voices and perspectives.
• Micro-Stories: Bite-sized stories, often for social media, will become increasingly popular.

Great storytelling isn’t just for Hollywood. Even local businesses here in Chester can use animation to tell compelling stories that drive engagement and sales.

The Future of Assets and Special Effects

Animation assets and special effects are becoming more sophisticated, thanks to technological advancements. Here’s what’s on the horizon:

• 3D Animation on a Budget: Tools like Blender are making high-quality 3D animation accessible to smaller studios and independent animators.
• Enhanced SFX Libraries: Expect richer and more diverse sound libraries that allow businesses to add professional-grade audio to their videos.
• Real-Time Rendering: Faster rendering speeds mean quicker turnaround times for businesses. Unreal Engine is leading the charge here with complelling features.

For businesses looking to level up their special effects, resources like Motion Array offer a treasure trove of templates and assets.

Local Trends in Chester and the North West

The North West of England, including Chester, is seeing a surge in demand for animated videos. Why?

• Support for Local Businesses: Companies are partnering with local studios and videographers who understand their market.
• Networking Events: Animation-focused events in Chester and Manchester are helping businesses connect with talented animators.
• Creative Hubs: The region is becoming a hotspot for animation, with an increasing number of studios offering cutting-edge services.

If you’re a business in the North West, consider attending events like Prolific North Live to stay ahead of the curve.

Tips for Businesses Using Animation in 2025

To make the most of animated video, follow these tips:

1. Know Your Audience: Tailor your stories, style, and narration to what your viewers care about.
2. Invest in Quality: High-quality sound, SFX, and visuals will make your videos stand out.
3. Keep It Simple: Focus on clear, concise messaging.
4. Measure Performance: Use analytics to track how your videos perform and adjust your strategy accordingly.
5. Partner with Professionals: Whether it’s a studio in Chester or a freelancer, work with experts to ensure your videos shine.

Conclusion

2025 is shaping up to be an exciting year for animated video. With advances in AI, storytelling, and special effects, businesses have more tools than ever to create compelling videos that captivate their audience. Whether you’re looking to produce explainer videos, add animation to live-action footage, or create emotional stories, there’s never been a better time to invest in animation.

Are you ready to take your business’s animated videos to the next level? Let us know your thoughts and which trends you’re most excited about!