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Few mediums are as effective as video in getting across your message. Video connects with your audience in a way that written text can’t, and engages people instantly. Visitors to your website are far more likely to watch a 60 second video than read a page of text, and as well as this you can use your video to extend your reach beyond your website. Sharing your video on Facebook, Twitter, YouTube etc. will open you up to a new audience who might otherwise ignore you. Video also has the added bonus of being proven to increase sales, enquiries and also your SEO rankings.