Most businesses have the same experience when they start looking for an explainer video: nobody tells you the price. You fill out a form, wait for a call, then sit through a sales process that still doesn’t give you a straight answer.
It shouldn’t be that hard.
At Mooviemakers, we publish our prices openly because you should know what you’re paying before you even pick up the phone. This guide gives you a clear sense of what explainer videos cost in the UK, how those costs break down, and where our packages sit.
How Much Does an Explainer Video Cost in the UK?
Here’s the short answer.
Typical UK ranges:
- 2D explainer video: usually £3,000–£8,000 per minute
- 3D explainer video: anywhere between £5,000–£20,000+ per minute depending on complexity
Mooviemakers prices (published, fixed, transparent):
- App & Platform Demo Video: £1,495 + VAT per minute
- 2D Animated Video: £2,495 + VAT per minute
- 3D Animated Video: £3,495 + VAT per minute
- Unlimited Video Subscription: £1,995 + VAT per month
You can see all of these live on our pricing page:
https://www.mooviemakers.co.uk/pricing/
These aren’t “starting from” numbers. They’re real prices for real deliverables – script, storyboard, design, animation, VO, music, sound design and revisions included.
What Actually Drives the Cost of an Explainer Video?
Most price differences come down to five things.
1. Script and Message Complexity
Some videos are simple: a UI walkthrough, a feature showcase or a process step-through. Others require deeper research, tighter structure and work to simplify complex ideas.
A strong script reduces production time later. A weak script does the opposite.
2. Storyboarding and Design
Design sets the visual language. More custom illustration equals more time. More scenes means more storyboard frames. The story and pacing determine how many assets your team needs to build.
3. Animation Style (2D vs 3D)
2D is efficient, flexible and ideal for SaaS and B2B.
3D is powerful but requires modelling, lighting, materials, rigging and rendering. Production time climbs fast. For the right projects it’s worth it, but you should know why you’re choosing it.
4. Content Complexity
A simple finance app walkthrough takes less time than an industrial simulation or a medical device demonstration.
Complexity shows up in:
- UI reconstruction
- Moving data around screens
- Technical workflows
- Physical processes
- Compliance-heavy industries
5. Turnaround Time
A normal timeline is 3-6 weeks for 2D and 6-12 weeks for 3D.
If you want it in half the time, the studio needs more people on it, longer hours, and tighter revision cycles. That’s why rush fees exist.
Mooviemakers Pricing Packages (Explained in Plain English)
Our pricing is designed to be simple. One minute of content = one price. No “contact us for a quote.” No guessing.
App & Platform Demo Video: £1,495 + VAT per minute
Best for:
- SaaS and platforms
- Products showing key features
- Beta products not ready for live recording
Includes script, VO, screen captures or mockups, storyboarding, animation, music and unlimited revisions at each stage.
2D Animated Video: £2,495 + VAT per minute
This is the classic explainer video package.
Best for:
- Homepage explainers
- Launch videos
- B2B sales and product stories
- Internal comms
It includes bespoke illustration, custom graphics, clean transitions, on-brand styling and full production from script to final delivery.
3D Animated Video: £3,495 + VAT per minute
A strong option for products or processes that need depth and realism.
Best for:
- Physical products or machinery
- Medical devices
- Investor videos
- Industrial and engineering content
3D takes longer, uses more resources and requires more technical skill, hence the higher price. But when you need it, nothing else does the job.
Unlimited Video Subscription: £1,995 + VAT per month
For teams who need video continuously, not once a year. The focus here is on output, not process.
Best for:
- Marketing teams
- SaaS companies
- Agencies
- Training and internal comms teams
Unlimited briefs. Unlimited requests. One predictable monthly price.
Full details:
https://www.mooviemakers.co.uk/pricing/
How Mooviemakers Compares to Typical UK Pricing
2D Animations
The UK market sits roughly at £3,000–£8,000 per minute for custom 2D work. Some premium studios charge significantly more. Budget studios charge less but heavily rely on templates or cheap, overseas labour.
Mooviemakers sits at £2,495 + VAT per minute, which is:
- fully bespoke
- script included
- unlimited revisions at each stage
- on-brand design
- professional VO
- no hidden extras
You’re getting mid-to-high quality at a price point normally associated with budget or mid-tier work which is the benefit of a tight, in-house team.
3D Animations
Most UK agencies charge £5,000–£20,000 per minute depending on complexity.
Mooviemakers sits at £3,495 + VAT per minute, making it one of the more affordable ways to get true 3D work without losing quality.
Hidden Costs You Should Watch Out For (Even When Pricing Looks Clear)
Not all costs come from production. Some come from scope creep.
1. Revisions After Sign-Off
If you change the script after recordings are done, or change scenes after animation starts, it adds hours. That’s why revision stages exist.
2. Licensing
Things that can increase cost depending on usage:
- Premium music
- Specialist voiceover accents
- Stock footage
- Custom SFX
- Character licensing in high-end projects
Mooviemakers includes standard VO, music and sound design in all packages. Only script changes involving a voice over re-record incurs extras.
3. 3D Complexity
Fluid dynamics, particles, reflections, subsurface scattering etc. The more realism you want, the more render time and manual work your project needs.
How to Get the Best Value
A few things consistently save clients time and money.
- Be clear about purpose before you start.
- Choose the right package — not the most expensive one.
- Approve the script properly. It’s the foundation.
- Limit stakeholders. Too many opinions can double your timeline.
- Keep duration tight — most B2B videos don’t need more than 60–90 seconds.
Quick Guide: Which Package Should You Choose?
| Purpose | Package | Cost | Why It Fits |
|---|---|---|---|
| SaaS demo, UI walkthrough | App & Platform Demo | £1,495 + VAT per minute | Fast, clean, clear |
| Homepage explainer | 2D Animated Video | £2,495 + VAT per minute | Strong storytelling, bespoke visual style |
| Product launch, device, industrial visuals | 3D Animated Video | £3,495 + VAT per minute | Realism + visual impact |
| Ongoing content needs | Unlimited Video Subscription | £1,995 + VAT per month | Predictable, flexible, high volume |
Summary: What You Should Expect to Pay
The UK explainer video market has a huge range, but the real picture is simple:
- 2D sits comfortably between £3,000–£8,000 per minute (Mooviemakers: £2,495 + VAT).
- 3D can easily exceed £10,000 per minute at many agencies (Mooviemakers: £3,495 + VAT).
- App demos don’t need heavy animation, they need clarity (Mooviemakers: £1,495 + VAT).
- If you need a steady stream of content, subscription beats one-off pricing.
If you want a fixed, transparent price for your project, just send a short brief and we’ll tell you exactly what it costs — no sales pitch, no upsells, no guesswork.
See all current Mooviemakers pricing:
https://www.mooviemakers.co.uk/pricing/
