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Online video marketing is one of the most effective ways to attract new customers. Animated videos are not only visually stimulating, but they also capture your customer’s attention. With a lot of competition in the market, you want to make sure that your video marketing is ethical and will not result in any backlash on your company. Here are 3 guidelines for digital marketing videos that may be useful for your business.
1. No deceptive content
2. No misleading content
3. No running ads on unsafe sites
1) Don’t use deceptive or misleading content in your video content. For example, you should avoid a video that appears to offer free services and then requires payment at the end of the video. Or, you should avoid a video that advertises one product but then encourages viewers to buy another product after watching the first part of the video. Avoiding deceptive or misleading content is an ethical way to market your business and ensures that you are not acting unethically in any way.
2) Don’t mislead customers by providing false information online about the benefits of your products or services. You may think this will help increase sales, but it can actually have a negative impact on your company’s reputation if customers feel they have been misled by false information.
3) Never run ads on unsafe websites, alongside questionable content, or sites with unsafe links as this could potentially lead to malware download and other cybercrime issues for your customers, your own company’s computer system and your data security.
Make sure you are aware of the content your video will be shown alongside. If it is an online advert, make sure it won’t be shown alongside dubious material, such as gambling sites.
Running safe ads is another way to ensure ethical practices when using digital marketing videos for your business.
No matter what type of video marketing you are doing, it is important that you do not use any deceptive advertising techniques. This includes making false claims or providing insufficient information. If your product cannot be delivered as promised in the video, then you need to make sure that the customer understands this before they buy anything.
This doesn’t mean that you can’t exaggerate a point either. If the product has some more extreme benefits, then you can include those points in your video and have them stand out from other companies who are not using this technique. Just don’t make false claims about your products or services because this may lead to losing credibility with your customers and decrease sales over time.
The first guideline for digital marketing videos is to be aware of cultural sensitivities. When you produce a video, it will be shown to people from all over the world. Even if your video does not mention a specific culture or ethnicity, there are still many who will be potentially offended by what you have to say.
Try to avoid stereotypes around sex, gender identity, race and ethnicity, nationality, age, socioeconomic status, language, and so forth. Make sure any humour you use will be universally enjoyed, and try to avoid overtly political statements.
So, before you plan your video, make sure that your message will not offend anyone in any way that could result in negative consequences.
One of the most important things you can do to avoid backlash is to make sure that your digital marketing videos are legal. You want to make sure that you don’t break any laws. For example, if you make a video about someone who doesn’t want his or her likeness being used, then you should make sure that the person in the video has given written consent.
If there’s anything questionable about your video, like using someone else’s copyrighted material, then it may be best to consult with a legal professional before uploading it. You want to avoid a situation where you use copyrighted material without permission and get your content removed online, or potentially be on the wrong end of a public backlash for stealing content.
In today’s digital world, videos have become the new way to market your company. From Facebook to LinkedIn to YouTube, it is important that you have a video strategy in place. But in order to be successful, you need to make sure that your strategy is ethical. In this blog post, we explored some guidelines for ethical video content and how to avoid common ethical pitfalls.
Basic ethical guidelines for animated videos:
– Never use deceptive advertising techniques
– Be aware of cultural sensitivities
– Follow the law
To be successful with your video strategy, it is important that you make sure that you are not engaging in any deceptive advertising techniques. It is also important that you are aware of cultural sensitivities and always follow the law.
About the Author
Mooviemakers are an animated explainer video company based in Chester, UK. Founded in 2012, we are one of the longest established companies in the industry, and have worked with hundreds of companies ranging from startups through to global brand.