How to Grow Your Business with LinkedIn Video
Something big has changed on LinkedIn over the last year, and it’s no accident. Since early 2024, LinkedIn has been pushing video harder than ever. And it’s working. According to Digiday, video viewership is up 36% year-on-year. You’ve probably noticed it yourself. Open LinkedIn and there’s a video front and centre at the top of […]
Product Demo Videos for SaaS: Driving User Onboarding & Retention
SaaS companies often grapple with tricky onboarding and under-used features. An engaging SaaS explainer video or software demo video can help. In fact, research shows 96% of marketers agree that video boosts users’ understanding of a product. HubSpot notes that adding video to a landing page can lift conversions by as much as 86%. With […]
Explainer Videos in Fintech: Cutting Through the Jargon and Winning Trust
Introduction Financial technology, better known as fintech, is an exciting field, but it’s also riddled with jargon and complex concepts. From blockchain protocols to AI-driven investment algorithms, fintech products often leave everyday customers (and even seasoned investors) scratching their heads. On top of that, fintech firms face a trust gap: consumers are cautious about new […]
10 Ways to Use Animated Videos in Your B2B Marketing Strategy
Introduction When it comes to B2B animated video marketing, many firms default to the classic homepage explainer video, a solid start, but only a single trick in a much larger book. In 2025, video has become an indispensable tool across the B2B customer journey. Over 90% of businesses now use video in their marketing, and […]
From Idea to Animation: Step-by-Step Explainer Video Production Guide
Creating an animated explainer video can feel daunting for a B2B marketer. Where do you even begin? As the team behind Mooviemakers, we’ve guided countless clients, from fintech startups to SaaS enterprises, through the explainer video production process. In this guide, I’ll walk you through how to create an explainer video from scratch, step by […]
Top 5 B2B Animated Video Trends for 2025 (and How to Capitalise on Them)
Introduction Video has become an indispensable tool for B2B communication. Over 90% of businesses now use video in their marketing, and a dedicated video budget has become the norm. In the UK and globally, B2B companies, from SaaS startups to fintech enterprises, are embracing animated videos not only for marketing, but also for sales enablement, […]
Unlocking the Power of Video in Email Marketing
With inboxes overflowing and attention spans shrinking, standing out in email marketing has never been tougher. But there’s a tool that’s consistently proven to boost engagement and increase open rates: video. From creating eye-catching thumbnails to leveraging video SEO, this guide shows you exactly how to use video strategically in your email campaigns — without […]
10 Ways to Increase Website Traffic WITH VIDEO
If you’re looking to increase your website’s traffic, video is an excellent way to do so. Video content is highly engaging, and it can help you reach a wider audience. In this post, we’ll explore some of the best ways to increase website traffic with video. The first step in using video to increase website […]
Creating an Animated Launch Video: A DIY Step-By-Step Guide
In our modern age of digital communication, video has become an essential aspect of brand promotion. From product launches to services and beyond, a well-crafted video can be a potent tool in your marketing arsenal. But what if your resources are limited and hiring a professional video production company is not within reach? Fear not! […]
