If you’ve ever tried to produce regular video content for multiple channels you might have found the process prohibitively time consuming, confusing, and expensive. Everywhere you look you’re being told that video is the king of content. The days of having one lone company overview video sat on your homepage are long gone. Nowadays customers expect you to be present on multiple video-first platforms like YouTube, TikTok and Instagram and they expect your content to be up to date and relevant. But trying to generate high quality video content, for every platform, on a consistent basis, can be overwhelming. But if you do try and keep on top of this there are a few different approaches you can take.

The DIY Approach

Trying to create your own video content can be a great cost-effective option. The smartphone in your pocket has pretty much everything you need to create a basic video. Posting a quick piece to camera on TikTok or in an Instagram post can be a hugely effective way of communicating directly with your audience. It gives you authenticity and lets your personality shine through in a way text can’t.

For anything over and above this though you’re going to need the professionals. Producing high quality motion graphics, editing video, bespoke illustrations, design and animation takes years of experience and involves the purchasing and acquiring the knowledge to operate multiple pieces of complicated software. More than anything it takes time, and that’s something you probably don’t have. So where do you go?

Assemble the Freelancers

You can try and assemble a video production team yourself using freelancers. You might feel you can write a decent script yourself, but if you don’t fancy that then you’ll need to find a copywriter. You’ll also need to source a voice over actor, an illustrator or designer, and a video editor and maybe even an animator as well as sourcing good royalty free music to add to your video that isn’t going to get copyright strikes when you get round to posting.

There are quite a few sites such as Fiverr, or People Per Hour that list freelancers offering all manner of professional services, although finding a high quality, reliable one means paying lump sums up front and picking individual people with little or no accountability. You’ll be basing your choices primarily on online reviews which aren’t always the most reliable sources of information. You’re also putting your faith in one sole person, and if they can’t deliver for whatever reason such as illness, or if they just stop responding to communication, you’re left with very little recourse.

Assembling professionals this way can take a lot of the burden off your shoulders, and may be cheaper than going through an agency, but of course you’ll need to project manage things to make sure it’s all moving forward in the way you want. Again, expect to spend time doing this.

Using an Agency

There are lots of amazing professional video production companies out there who will offer you a full end-to end service. A provider like this will be able to produce high quality content and will be able to handle every stage of the process from the initial brief and concept, right through to the final delivery of assets. It’s a safer option than the freelancer approach as you’ll be working with an experienced team of professionals with a proven track record creating the high-quality type of content that you’re after. They will typically handle all the project management and coordinate evert aspect of a production, leaving you free to do other things. There’s a wide range of providers out there and finding one can be a task in itself, but then you’ll come to the next obstacle. Budget.

Money…

Going through a professional video production agency is going to be more expensive than using freelancers. You are paying for a team of people to work for you after all, rather than a sole trader. Agencies will give you a quote for the work based on your requirements, often with little breakdown of the work involved or explanations of where the budget is going. Quotations like this can be confusing and ambiguous, as it’s not always clear why some forms of content cost more than others. As a video creator I know It can quite hard to convey this to clients, as unless you’re familiar with video production it’s not always obvious to know what makes a job time consuming. It can leave you feeling like you aren’t getting the best value for money.

Some agencies might offer you a price based purely on the duration of content you need. This can be much more transparent for potential clients and makes budgeting a lot easier. You can easily price up a job going off the amount of minutes of video you need, regardless of the type of content. You can scale up and down to fit your budget, and know prices before you commit to a project.

However, as you might have noticed, all these pricing models and option listed above are just for one job. ‘Per project’ pricing is the industry standard. And when you need regular content pushing out this can easily multiply and get very costly, very quickly.

Hire staff

Once you’ve seen the prices of using video production agencies on a regular basis, you might feel the only way you can realistically push out the regular video content you need is to bite the bullet and take on full time staff. Having a team member on hand whenever you need them is the best way to guarantee that you can create content as and when you need it, without having to go through the process of getting quotations and contacting agencies every time you have an idea for a video. They can also create the sort of content that you wouldn’t normally consider as well, such as daily social media posts, webinars, and just a wider scope of video content than you would get from any other source.

But hiring staff opens a whole new can of worms, not to mention that this is the most expensive option you can choose. The average salary of a motion designer in the UK is currently £33,000 and is considerably higher in places like London. And you’ll still need the copywriting, voice overs, and project managing to go with them. You’ve also got the burden of employment law, paid holidays, pension contributions, sick leave etc. It’s a huge commitment, and you might not have enough work to keep them busy for 12 months of the year.

Can you have it all?

There is another option that we haven’t touched on yet. An option that gives you the best of all worlds, without any of the drawbacks. You can have the affordability of using freelancers, the high-quality product you get from using an agency, and the dedication and flexibility that comes from having your own full-time member of staff.

With Mooviemakers ‘Unlimited Animation’ you can get as much video content as you need for just one fixed monthly price.  There is no contract, no minimum commitment, and you can pause or cancel any time. This means for just one flat rate you can push out regular, high-quality content for any platform and never have to worry about blowing your budget.

Unlimited?

Unlimited really means unlimited. Once you’ve subscribed you can request as many videos as you need in any style and any duration. You can prioritise the order we make them in, and you’ll get them delivered one after the other in record time. This means you can have a full-scale video marketing strategy planned weeks or months in advance and make sure that your business is as visible as possible on every platform, and for every scenario.

It’s like having your own full time video production team available as and when you need it. The package includes access to a copywriter, a roster of professional voice over talent, illustrators, animators and video editors, as well as libraries of high-quality music and video footage. All this costs less than hiring one junior member of staff, with none of the long-term commitments associated with employing someone.

Conclusion

If you’re looking at creating video content you’ve lots of possibilities, from budget friendly DIY options, to using freelancers or even professional video providers. But expect to pay ‘per-project’ each time. And this makes scaling expensive. Hiring full-time staff opens up a new world of flexibility but comes with a high cost and a long terms commitment.

If you are looking at a viable option for creating high-quality, regular content to cover a wide range of scenarios without completely obliterating your marketing budget, then consider Mooviemakers ‘Unlimited Animation’. It gives you as much video content as you need for one fixed monthly fee, without any long-term commitment.

We’ve given our website a much needed lick of paint. On the new look site you’ll find lots of examples of our previous work, resources, including original market research data and downloadable assets, as well as details of all the video packages we offer.

Unlimited Animation

We also have one major addition to the site, which is our new Unlimited Animation video package. This package gives you as much video content as you can handle for one fixed price per month. You get everything you’d expect in a standard Mooviemakers package, from scriptwriting right through to final production. When one video is done, we move right on to the next. 

The Unlimited Animation package is in response to feedback from clients who want ongoing videos publishing to multiple platforms at regular intervals throughout the year, and for these clients it works out far more cost effective than a ‘per minute’ pricing model. As you have no doubt noticed the internet, and social media especially, is increasingly video based. New platforms such as TikTok and YouTube shorts are emerging all the time, on top of the constant need to post to YouTube, Facebook, LInkedIn and create content for your own website. Customers don’t just love video content, they expect to see it.

Customers don’t just love video content, they expect to see it.

Keeping up with customers demands for new video content is something we want to help you keep on top of. We’ve created the package so it rolls one month to the next, with no tie ins, and you can cancel at any time. Essentially you are buying unrestricted access to a full video production department, including :

A copywriter

A team of illustrators

A team of animation specialists

A roster of voice over talent

A production manager

A sound engineer

All this is available to you for less than the cost of employing one full time junior member of staff.

If you’d like to get in touch to char about any of the video packages we offer, drop us a message using our contact form or feel free to give us a call on 0800 138 1130

Still have questions? Send us a message

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Online video marketing is one of the most effective ways to attract new customers. Animated videos are not only visually stimulating, but they also capture your customer’s attention. With a lot of competition in the market, you want to make sure that your video marketing is ethical and will not result in any backlash on your company. Here are 3 guidelines for digital marketing videos that may be useful for your business.

Guidelines for ethical video content

1. No deceptive content

2. No misleading content

3. No running ads on unsafe sites

1) Don’t use deceptive or misleading content in your video content. For example, you should avoid a video that appears to offer free services and then requires payment at the end of the video. Or, you should avoid a video that advertises one product but then encourages viewers to buy another product after watching the first part of the video. Avoiding deceptive or misleading content is an ethical way to market your business and ensures that you are not acting unethically in any way.

2) Don’t mislead customers by providing false information online about the benefits of your products or services. You may think this will help increase sales, but it can actually have a negative impact on your company’s reputation if customers feel they have been misled by false information.

3) Never run ads on unsafe websites, alongside questionable content, or sites with unsafe links as this could potentially lead to malware download and other cybercrime issues for your customers, your own company’s computer system and your data security.

Make sure you are aware of the content your video will be shown alongside. If it is an online advert, make sure it won’t be shown alongside dubious material, such as gambling sites.

Running safe ads is another way to ensure ethical practices when using digital marketing videos for your business.

 

Do not use deceptive advertising techniques

No matter what type of video marketing you are doing, it is important that you do not use any deceptive advertising techniques. This includes making false claims or providing insufficient information. If your product cannot be delivered as promised in the video, then you need to make sure that the customer understands this before they buy anything.

This doesn’t mean that you can’t exaggerate a point either. If the product has some more extreme benefits, then you can include those points in your video and have them stand out from other companies who are not using this technique. Just don’t make false claims about your products or services because this may lead to losing credibility with your customers and decrease sales over time.

 

Be aware of cultural sensitivities

The first guideline for digital marketing videos is to be aware of cultural sensitivities. When you produce a video, it will be shown to people from all over the world. Even if your video does not mention a specific culture or ethnicity, there are still many who will be potentially offended by what you have to say.

Try to avoid stereotypes around sex, gender identity, race and ethnicity, nationality, age, socioeconomic status, language, and so forth. Make sure any humour you use will be universally enjoyed, and try to avoid overtly political statements.

So, before you plan your video, make sure that your message will not offend anyone in any way that could result in negative consequences.

 

Follow the law

One of the most important things you can do to avoid backlash is to make sure that your digital marketing videos are legal. You want to make sure that you don’t break any laws. For example, if you make a video about someone who doesn’t want his or her likeness being used, then you should make sure that the person in the video has given written consent.

If there’s anything questionable about your video, like using someone else’s copyrighted material, then it may be best to consult with a legal professional before uploading it. You want to avoid a situation where you use copyrighted material without permission and get your content removed online, or potentially be on the wrong end of a public backlash for stealing content.

 

Conclusion

In today’s digital world, videos have become the new way to market your company. From Facebook to LinkedIn to YouTube, it is important that you have a video strategy in place. But in order to be successful, you need to make sure that your strategy is ethical. In this blog post, we explored some guidelines for ethical video content and how to avoid common ethical pitfalls.

Basic ethical guidelines for animated videos:

– Never use deceptive advertising techniques

– Be aware of cultural sensitivities

– Follow the law

To be successful with your video strategy, it is important that you make sure that you are not engaging in any deceptive advertising techniques. It is also important that you are aware of cultural sensitivities and always follow the law.

About the Author

Mooviemakers are an animated explainer video company based in Chester, UK. Founded in 2012, we are one of the longest established companies in the industry, and have worked with hundreds of companies ranging from startups through to global brand.

Chances are you’ve shopped around before choosing a video provider and you might have seen offers on certain marketplace sites like Fiverr or People Per Hour that look cheaper, sometimes significantly cheaper, than going direct to a dedicated animation studio like Mooviemakers.

Looks too good to be true? It probably is.

We’ve compiled a handy guide so you can see at a glance why going through a marketplace site isn’t the bargain you think it is. It can end up costing you more than you think, not just in terms of money but also time, frustration and brand value

Mooviemakers is one of the longest established animated explainer video companies in the UK. Get in touch if you want to talk

https://mooviemakers.wpengine.com/contact/

When you are creating a video about your business, your aim is to incorporate everything that people need to know in a concise, visual format. The right video will attract a lot of viewers, sell your ideas in an appealing way and can be one of the best decisions you make for your business. But if you are unable to get your message across to all the people who are watching your video, it can turn into a disaster for your business. Here are a few things you should consider before you decide to go for video animation for your business:

What Is Your Budget?

Well, this is the first hurdle you need to cross over as budget constraints are prevalent in all businesses. There will be a limit to the amount of money you can devote to this venture and it’s important to analyse what that amount is before investing in it. The better the quality of the video, the higher will be the price. But this doesn’t necessarily mean you need a large budget to come up with an effective explainer video. It will depend a lot on the style and elements you want in your video which is the next thing you need to consider.

What Are You Trying To Sell?

Your brands image and personality needs to come across effectively in the video animation. This will incorporate your brand logo and colours, the target market and the kind of industry you are operating in. For instance a B2B company’s video will be more corporate and formal, whereas a B2C company can market itself using both functional and emotional appeal. All the different elements will make up your brand image and decide what kind of video animation goes out in front of people.

Who Are You Trying To Reach?

Whether you are making an explainer video for new customers or to educate existing customers, it’s important to know who exactly your target market is. For instance a video of a product or service targeting children will be very different from the one which is targeting middle-aged men. By knowing which market you are trying to reach, your video animation will be designed accordingly and will be appealing for the right audience only.

How Long Should The Video Be?

Videos are there to spark interest, capture people’s attention and encourage them to find out more. Therefore you don’t need to include every small detail about your business in the video. The longer it is, the higher the chances are of people turning it off in the middle and not receiving the important ‘call-to-action’ in the end. This will defeat the entire purpose of your video and that is why it is recommended that you keep the video length under two minutes.

Need to talk about your video requirements? Get in touch today

https://mooviemakers.wpengine.com/contact/

Why Are Online Videos Important For Your Business?

The online platform is increasingly gaining importance as people demand an online presence from the businesses they deal with. Furthermore, the online presence you have set up for your business needs to be innovative, creative and distinctive so that you can break through the clutter of online media. To gain an edge over all your competitors as well as make yourself more appealing, online videos is the best way to go about it.

Since the time YouTube became the big thing on the web, videos were all that people were interested in. At first the focus was on funny videos and cartoons, but now online videos are used for everything. Besides entertainment they are there to inform and educate in an innovative and appealing way. With the aid of technology the quality of videos has enhanced greatly as well. This is why it has now become such a common tool for marketers.

There is no doubt that video marketing works and is growing. The question to ask here is that why have videos gained so much popularity amongst marketers and why do people tend to respond more positively to them? Here are some reasons why people are watching videos and giving them so much importance:

People Trust Quality Videos

Whenever you type something into a browser, instead of a few relevant searches popping up, you end up finding numerous blogs and articles which confuse you and waste your time. You need to read the entire article before deciding it’s good or bad. Videos however tend to waste less time as it’s easy to distinguish between good and bad quality videos. A video with low-quality audio, animation and camera work will be ignored. People know good quality videos take money and time; hence if you package good content in the format of a high-quality video, people will pay attention and trust what it says.

A Video Is Memorable

If you want people to remember you and your business, a video can be the best way to go about it. A video incorporates a lot of things: narration, visuals, music, motion, and demands attention of all your senses. It’s easy to forget something you read, but not something you watch. With the right effects and visual appeal, you can entice the viewer and foster emotion which will bring your message across in a better way and make your video even more memorable.

A Video Can Be Shared

Once someone has watched your video and found it interesting enough to share it with other people that is exactly what will be done. A lot of people tend to ignore written pieces of information when they are online, but will be tempted to click on a video as long as it is appealing. If the video has good content then it will be watched all the way through and will prove to be worth sharing. If you want some piece of information to go viral and people to pay attention, online videos is the way to do it.

Mooviemakers are one of the longest established animated explainer video companies in the UK. Drop us a message if you want to talk

https://mooviemakers.wpengine.com/contact/

What You Need To Consider Before Posting Video Content Online

Videos are now used significantly by businesses as a part of their marketing strategy as they are appealing, engaging and an effective way to encourage people to take action. If used the right way, the idea your business is trying to sell can come across more effectively compared to any other medium. To make sure your video brings across the message effectively and helps you reach your marketing goals, here are some things you should consider:

What Is The Objective Of Your Video?

A video will be a part of your bigger marketing strategy that will be incorporating blogs, articles, adverts and social media marketing as well. You have to find out how a video will fit in into the entire strategy and what exactly will it try to achieve. It can be used to generate traffic towards your website, direct attention towards related articles or call people to action. The objective you are trying to achieve should be highlighted while designing the video and placed online accordingly.

Is It Worth Sharing?

It is extremely easy for videos to go viral as they can be shared easily over social media. If your video is interesting and grabbing the attention of viewers, they will be sure to share it with friends and on their social media pages. If your video is not worth sharing, then it was not designed as well as it should have been and will not reach as many people as you set out to influence. Make sure the investment you put in your online video gives a higher return for your business.

How Can Inbound Marketing Channels Promote Your Video?

The more platforms that your video is found on, the more people it will be able to reach. Placing the video on your website is not enough. By sharing it on third party websites, social media and other marketing platforms you will be able to reach new audiences and increase the visibility and exposure of your video.

How Will You Track Your Videos Success?

When you post a video online, it becomes relatively easy to track its success as long as you have analytics in place. This will make it significantly easier to keep a check over the number of views, shares, leads and inbound links. You are also able to analyse what people think about your video by the comments they leave and the number of likes if it has been placed on social media. By using the right tools, you can know if you are getting your message across or not and if it’s contributing positively towards your business.

How Is It Affecting Your Overall Marketing Strategy?

Whatever feedback you gain from tracking your video can be useful in telling you if it’s making your marketing strategy successful or unsuccessful. This way you can discover new ways to promote your video and the further elements you need to fit in your entire content marketing strategy.

Want to talk? Get in touch with us today. We’re one of the longest established animated explainer video companies in the UK

https://mooviemakers.wpengine.com/contact/

It is no surprise that many businesses make use of videos as a marketing tool in this age and time. With the advancement of technology, rise of social media and consumers demanding an online presence from the businesses they deal with, there are many inspiring and creative videos that have been created to depict a business in the best light possible.  Here’s a few companies that have risen to the top and are completely winning the video game so far in 2015

Oscar

This health insurance company made an effective explainer video to reach out to its target audience and explain what Oscar is all about. It is a short fun video that grabs the viewers’ attention and keeps them engrossed.

Detour

Detour has been set up for you to explore the world in a new way. You are provided with gorgeous audio walks in the San Francisco Bay Area that discloses unique stories, people, and places. Their innovative video creation explains this in the best possible way with unique voiceovers and appealing features that will keep you captivated.

Yoobi

Yoobi is a kids stationary and office supplies shop that is working towards education in a unique and powerful way. Their video highlights the purpose Yoobi stands for, with the concept of supporting global education.

TransferWise

TransferWise is providing a great service of transferring money around the world by avoiding bank fees, and they have seemed to make the perfect video to get the message across. The mix of 2D and 3D animation that they have used makes the video visually appealing, getting the message across in a simple and engaging manner.

Pitchmate

This company claim to be ‘Tinder for Marketers’ and they kept this concept alive by creating a video where icons and non-human characters connect in a romantic way. It’s a short, easy to understand video which makes use of interesting graphics to get its message across.

Preoday for Takeaways

This 2-minute animation is an amazing video as it gets its message across in the most interesting and visually appealing manner. There are no voiceovers, only soft music throughout and written guidelines about how a restaurant can benefit by creating their own branded app and taking orders online.

Mooviemakers are one of the longest established animated explainer video companies in the UK. Get in touch if you want to talk.

https://mooviemakers.wpengine.com/contact/

Couplelizer is a great new concept in online dating.  Just create a date, then invite people to join you, and the first one to accept goes on the date!  It’s really quick and easy to get going so try it out for yourself today, see this great new video for more information.

 

IT Media Services specialise in getting those old memories from redundant media like VHS tapes, audio cassettes and cine film and backing them up in a format you can use.  Put your old films on CD, DVD, flash memory etc. and enjoy them for years to come.  Take a look at this new explainer video from Mooviemakers for more information